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12min

12min

Private
Belo HorizonteMedia, Entertainment & Gaminghttps://12min.com/

Last Round

Angel

Sep 1, 2018

Company Overview

12min operates in Media, Entertainment & Gaming and is based in Belo Horizonte. Its latest recorded funding round was an Angel round in September 2018.

12min is an educational technology company that provides a platform for consuming concise summaries of non-fiction books in text and audio formats.

Sector

Media, Entertainment & Gaming

Verticals

Digital Publishing, Subscription Commerce, Content Creation

Business Model

B2C

Customer Profile

Subscription SaaS, Freemium

AI Layer

Application

Historical Pricing

Historical view of private secondary pricing and transaction trends.

Pricing history

Caplight clients see full MarketPrice™ history and secondary transactions.

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Caplight Momentum Score

Proprietary index based on bid/ask volume and sentiment.

Momentum history

Caplight clients track how buyer interest and sentiment change over time.

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12min Comparables

Compare 12min with similar companies based on industry and business-model similarity.

12min comparables — related companies by embedding similarity
CompanySimilarityMarket Cap
Wiser
93%
Instaread
91%
HeardLy
86%
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12min Funding Rounds

Historical fundraising activity

Data table
RoundDateAmount RaisedValuationInvestorsSources
AngelSep 1, 2018
SeedAug 1, 2016
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Key People

Founding team and executive leadership

Gui Mendes

CEO

Executive Team

Rafael Guimarães

COO

Executive Team

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12min Investors

Notable investors and investment history

12min investors
InvestorRounds
Barrah InvestimentosAngel

Market signals

Structured signals derived from secondary market and firmographic data.

  • Feb 1, 2026

    Monthly visitors grew 40% MoM.

  • Aug 1, 2016

    Raised a Seed round with Hotmart as an investor.

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12min Filings

Explore SEC and related filing metadata, where available.

12min filings preview — column headings only; records require access
TypeDateAmount OfferedAmount SoldFilingPagesDownload

Filing documents are not displayed on this public page. Request access to learn about available coverage.

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Frequently Asked Questions

Common questions about 12min's valuation, stock price, and market status.

Is 12min a public or private company?

12min is a private company.

What is the current stock price of 12min?

12min is a private company, so its shares have no public market price. Caplight tracks 12min's secondary market activity and provides MarketPrice™ estimates of its share price to Caplight users.

How much is 12min worth (valuation)?

Valuation information for 12min is not publicly available.

Can I buy 12min stock?

12min shares may be available on secondary markets subject to transfer restrictions. Caplight facilitates secondary market transactions for accredited investors.

When was 12min's last funding round?

12min's most recent funding round was Angel on September 1, 2018.

Who are the main investors in 12min?

Key investors in 12min include Barrah Investimentos.

Will 12min IPO soon?

No public IPO plans have been announced for 12min.

How can I track 12min secondary market activity?

Caplight tracks bids, offers, and trades in 12min's shares on secondary markets.

Firmographic Details

HeadquartersBelo Horizonte
Employee Range11
Year Founded2016
Last FundingSep 1, 2018

Institutional Data Access

Join leading institutional investors using Caplight to access private market data, discover pricing, and execute secondary block trades.

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