about-face
PrivateLast Round
VC Round
Jan 1, 2021
Company Overview
about-face operates in Consumer & Commerce and is based in Los Angeles, California. Its latest recorded funding round was a VC Round in January 2021.
about-face is a cosmetics company that provides high-performance, vegan, and cruelty-free makeup products designed for self-expression.
Sector
Consumer & Commerce
Verticals
Fashion & Beauty, E-commerce, D2C Brands, Influencer Marketing, Social Commerce
Business Model
B2C
Customer Profile
Hardware Sales
AI Layer
Non-AI
Historical Pricing
Historical view of private secondary pricing and transaction trends.
about-face Comparables
Compare about-face with similar companies based on industry and business-model similarity.
| Company | Similarity | Market Cap |
|---|---|---|
| r.e.m. beauty | 91% | |
| Rare Beauty | 89% | |
| Haus Labs by Lady Gaga | 88% |
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about-face Funding Rounds
Historical fundraising activity
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Key People
Founding team and executive leadership
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about-face Investors
Notable investors and investment history
| Investor | Rounds |
|---|---|
| Celebrands | VC Round |
Market signals
Structured signals derived from secondary market and firmographic data.
- Jul 5, 2025
Monthly visitors grew 31% MoM, reaching 103.4K.
- Nov 28, 2024
Grew 70% QoQ from 61 to 104 employees.
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about-face Filings
Explore SEC and related filing metadata, where available.
| Type | Date | Amount Offered | Amount Sold | Filing | Pages | Download |
|---|
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Frequently Asked Questions
Common questions about about-face's valuation, stock price, and market status.
Is about-face a public or private company?
about-face is a private company.
What is the current stock price of about-face?
about-face is a private company, so its shares have no public market price. Caplight tracks about-face's secondary market activity and provides MarketPrice™ estimates of its share price to Caplight users.
How much is about-face worth (valuation)?
Valuation information for about-face is not publicly available.
Can I buy about-face stock?
about-face shares may be available on secondary markets subject to transfer restrictions. Caplight facilitates secondary market transactions for accredited investors.
When was about-face's last funding round?
about-face's most recent funding round was VC Round on January 1, 2021.
Who are the main investors in about-face?
Key investors in about-face include Celebrands.
Will about-face IPO soon?
No public IPO plans have been announced for about-face.
How can I track about-face secondary market activity?
Caplight tracks bids, offers, and trades in about-face's shares on secondary markets.