AdAdapted
PrivateLast Round
Series A
Jul 28, 2020
Total Funding Raised
$3.08M
Company Overview
AdAdapted operates in Consumer & Commerce and is based in Ann Arbor, Michigan. Its latest recorded funding round was a Series A round in July 2020.
AdAdapted is an advertising technology company that provides a commerce media platform to connect Consumer Packaged Goods (CPG) brands with mobile shoppers through native, one-click add-to-list and add-to-cart technology.
Sector
Consumer & Commerce
Verticals
Digital Advertising, Retail Technology, Marketing, Mobile Commerce, E-commerce
Business Model
B2B
Customer Profile
Usage-Based SaaS, Services & Consulting
AI Layer
Application
Historical Pricing
Historical view of private secondary pricing and transaction trends.
AdAdapted Comparables
Compare AdAdapted with similar companies based on industry and business-model similarity.
| Company | Similarity | Market Cap |
|---|---|---|
| Chicory | 80% | |
| SmartCommerce | 78% | |
| Neptune Retail Solutions | 73% |
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AdAdapted Funding Rounds
Historical fundraising activity
| Round | Date | Amount Raised | Valuation | Investors | Sources |
|---|---|---|---|---|---|
| Series A | Jul 28, 2020 | ||||
| Debt | Jun 8, 2017 | ||||
| Debt | Jun 30, 2016 | ||||
| Seed | Apr 1, 2016 | ||||
| Debt | Jun 18, 2015 | ||||
Grant | Jul 31, 2014 |
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Key People
Founding team and executive leadership
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AdAdapted Investors
Notable investors and investment history
| Investor | Rounds |
|---|---|
| Start Garden | Seed |
| Ann Arbor SPARK | Debt, Grant, Series A |
| Belle Michigan Impact Fund | Seed |
| Michigan Strategic Fund | Debt, Grant |
| ID Ventures | Seed |
| Amherst Fund | Seed |
| Samuel Zell & Robert H. Lurie Institute for Entrepreneurship | Seed |
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Market signals
Structured signals derived from secondary market and firmographic data.
- Oct 1, 2025
ABCS, Pathformance, and Flipp listed as strategic account vendors.
- Jul 16, 2025
Connecting CPG brands with home cooks through a new integration.
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AdAdapted Filings
Explore SEC and related filing metadata, where available.
| Type | Date | Amount Offered | Amount Sold | Filing | Pages | Download |
|---|
Filing documents are not displayed on this public page. Request access to learn about available coverage.
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Frequently Asked Questions
Common questions about AdAdapted's valuation, stock price, and market status.
Is AdAdapted a public or private company?
AdAdapted is a private company.
What is the current stock price of AdAdapted?
AdAdapted is a private company, so its shares have no public market price. Caplight tracks AdAdapted's secondary market activity and provides MarketPrice™ estimates of its share price to Caplight users.
How much is AdAdapted worth (valuation)?
Valuation information for AdAdapted is not publicly available.
Can I buy AdAdapted stock?
AdAdapted shares may be available on secondary markets subject to transfer restrictions. Caplight facilitates secondary market transactions for accredited investors.
When was AdAdapted's last funding round?
AdAdapted's most recent funding round was Series A on July 28, 2020.
Who are the main investors in AdAdapted?
Key investors in AdAdapted include Ann Arbor SPARK, Capital Midwest Fund.
Will AdAdapted IPO soon?
No public IPO plans have been announced for AdAdapted.
How can I track AdAdapted secondary market activity?
Caplight tracks bids, offers, and trades in AdAdapted's shares on secondary markets.