AdAdapted
PrivateLast Round
Series A
Jul 28, 2020
Total Funding Raised
$4.86M
Company Overview
AdAdapted is an advertising technology company that provides a commerce media platform to connect Consumer Packaged Goods (CPG) brands with mobile shoppers through native, one-click add-to-list and add-to-cart technology.
Sector
Consumer & Commerce
Verticals
Digital Advertising, Retail Technology, Marketing
Business Model
B2B
Customer Profile
Subscription SaaS, Services & Consulting, Usage-Based SaaS
AI Layer
Application
Keywords
Historical Pricing
Historical view of private secondary pricing and transaction trends.
AdAdapted Comparables
Compare AdAdapted with similar companies based on industry and business-model similarity.
| Company | Similarity | Market Cap |
|---|---|---|
| Chicory | 80% | |
| SmartCommerce | 78% | |
| Neptune Retail Solutions | 73% |
AdAdapted Funding Rounds
Historical fundraising activity
| Round | Date | Amount Raised | Valuation | Investors | Sources |
|---|---|---|---|---|---|
| Series A | Jul 28, 2020 | ||||
| Series A | Apr 1, 2020 | ||||
| Seed | Apr 1, 2016 | ||||
| Seed | Jul 9, 2014 | ||||
| Grant | Jul 6, 2014 | ||||
Debt | Jul 6, 2014 |
Key People
Founding team and executive leadership
AdAdapted Investors
Notable investors and investment history
| Investor | Rounds |
|---|---|
| Start Garden | Seed |
| Ann Arbor SPARK | Debt, Grant, Series A |
| ID Ventures | Seed |
| Amherst Fund | Seed |
| Samuel Zell & Robert H. Lurie Institute for Entrepreneurship | Seed |
| Invest Michigan | Seed |
| Capital Midwest Fund | Series A |
Market signals
Structured signals derived from secondary market and firmographic data.
- Oct 1, 2025
ABCS, Pathformance, and Flipp listed as strategic account vendors.
- Jul 16, 2025
Connecting CPG brands with home cooks through a new integration.
AdAdapted Filings
Explore SEC and related filing metadata, where available.
| Type | Date | Amount Offered | Amount Sold | Filing | Pages | Download |
|---|
Filing documents are not displayed on this public page. Request access to learn about available coverage.
Request accessFrequently Asked Questions
Common questions about AdAdapted's valuation, stock price, and market status.
Is AdAdapted a public or private company?
AdAdapted is a private company.
What is the current stock price of AdAdapted?
AdAdapted is a private company with no public stock price. No recent secondary market data is available.
How much is AdAdapted worth (valuation)?
Valuation information for AdAdapted is not publicly available.
Can I buy AdAdapted stock?
AdAdapted shares may be available on secondary markets subject to transfer restrictions. Caplight facilitates secondary market transactions for accredited investors. Visit https://www.caplight.com to learn more.
When was AdAdapted's last funding round?
AdAdapted's most recent funding round was Series A on July 28, 2020.
Who are the main investors in AdAdapted?
Key investors in AdAdapted include Ann Arbor SPARK, Capital Midwest Fund.
Will AdAdapted IPO soon?
No public IPO plans have been announced for AdAdapted.
How can I track AdAdapted secondary market activity?
Caplight tracks bids, offers, and trades for private companies. Visit https://www.caplight.com to monitor AdAdapted's secondary market activity and sign up for updates.