AdRoll
PrivateLast Round
Debt
May 24, 2023
Total Funding Raised
$139M
Momentum
Top 25%
of companies Caplight tracks
Company Overview
AdRoll operates in Enterprise Software and is based in San Francisco, California. Its latest recorded funding round was a Debt round in May 2023.
AdRoll is a marketing technology company that provides a growth marketing platform for direct-to-consumer (DTC) brands.
Sector
Enterprise Software
Verticals
Digital Advertising, Marketing, E-commerce, Customer Experience
Business Model
B2B
Customer Profile
Usage-Based SaaS, Subscription SaaS
AI Layer
Application
Historical Pricing
Historical view of private secondary pricing and transaction trends.
AdRoll Comparables
Compare AdRoll with similar companies based on industry and business-model similarity.
| Company | Similarity | Market Cap |
|---|---|---|
| Choozle | 78% | |
| Marin Software | 77% | |
| Constant Contact | 73% |
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AdRoll Funding Rounds
Historical fundraising activity
| Round | Date | Amount Raised | Valuation | Investors | Sources |
|---|---|---|---|---|---|
| Debt | May 24, 2023 | ||||
| Series C | Apr 21, 2014 | ||||
| Series B | Jul 11, 2012 | ||||
| Series A | Sep 16, 2008 |
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AdRoll Investors
Notable investors and investment history
| Investor | Rounds |
|---|---|
| The Glenmede Trust Company | Series C |
| Northgate Capital | Series C |
| Institutional Venture Partners (IVP) | Series C |
| Merus Capital | Series C, Series B, Series A |
| Performance Equity Management | Series C |
| Capital IP | Debt |
| Accel | Series C, Series B, Series A |
Market signals
Structured signals derived from secondary market and firmographic data.
- Jul 27, 2026
Open roles increased to 172, 819% of headcount.
- Jul 14, 2026
Open roles increased to 34, 4x the trailing average.
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Recent news
Latest coverage and updates
- launchesAug 11, 2026
In Aug '26, AdRoll, Inc. launches a pilot program that lets a select group of customers buy sponsored placements within ChatGPT.
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AdRoll Filings
Explore SEC and related filing metadata, where available.
| Type | Date | Amount Offered | Amount Sold | Filing | Pages | Download |
|---|
Filing documents are not displayed on this public page. Request access to learn about available coverage.
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Frequently Asked Questions
Common questions about AdRoll's valuation, stock price, and market status.
Is AdRoll a public or private company?
AdRoll is a private company.
What is the current stock price of AdRoll?
AdRoll is a private company, so its shares have no public market price. Caplight tracks AdRoll's secondary market activity and provides MarketPrice™ estimates of its share price to Caplight users.
How much is AdRoll worth (valuation)?
Valuation information for AdRoll is not publicly available.
Can I buy AdRoll stock?
AdRoll shares may be available on secondary markets subject to transfer restrictions. Caplight facilitates secondary market transactions for accredited investors.
When was AdRoll's last funding round?
AdRoll's most recent funding round was Debt on May 24, 2023.
Who are the main investors in AdRoll?
Key investors in AdRoll include Capital IP.
Will AdRoll IPO soon?
No public IPO plans have been announced for AdRoll.
How can I track AdRoll secondary market activity?
Caplight tracks bids, offers, and trades in AdRoll's shares on secondary markets.