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AppDirect

AppDirect

Private
San Francisco, CaliforniaAI, Data & Cloud Infrastructurehttps://appdirect.com

Last Round

Debt

Jan 9, 2024

Est. Valuation

$1.5B

Total Funding Raised

$650.75M

Momentum

Top 10%

of companies Caplight tracks

Company Overview

AppDirect is a software company that provides a B2B subscription commerce platform for buying, selling, and managing recurring technology services.

Sector

AI, Data & Cloud Infrastructure

Verticals

Subscription Commerce, Cloud Infrastructure, Platform-as-a-Service

Business Model

B2B2C

Customer Profile

Subscription SaaS, Marketplace Commission, Services & Consulting, Payment Processing Fee

AI Layer

Application

Keywords

subscription commerce platformB2B marketplacecloud marketplacetechnology service distributorsubscription billingcloud distributionchannel sales platformSaaS marketplacepartner relationship managementPRMwhite-label marketplaceplatform-as-a-servicePaaSprocurement marketplace

Historical Pricing

Historical view of private secondary pricing and transaction trends.

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Caplight Momentum Score

Proprietary index based on bid/ask volume and sentiment.

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Track how buyer interest and sentiment changes over time.

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AppDirect Comparables

Compare AppDirect with similar companies based on industry and business-model similarity.

AppDirect comparables — related companies by embedding similarity
CompanySimilarityMarket Cap
Pax8
85%
Sherweb
78%
Ingram Micro
77%
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AppDirect Funding Rounds

Historical fundraising activity

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Key People

Founding team and executive leadership

Andy Sen

CTO and Co-Founder

Founding Team

Nicolas Desmarais

Chairman CEO

Executive Team

Hubert Lin

Chief Financial Officer

Executive Team

Renee Bergeron

Chief Operating Officer

Executive Team

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AppDirect Investors

Notable investors and investment history

AppDirect investors
InvestorRounds
Inovia CapitalSeries E, Series C, Series A, Series D, Growth Equity, Seed, Series B
Investissement QuébecDebt
J.P. Morgan Asset ManagementSeries E
Caisse de dépôt et placement du QuébecDebt, Growth Equity
StarVest PartnersSeries E, Series D
Foundry GroupSeries E, Series C, Series B, Series D
JPMorgan Chase & Co.Growth Equity
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Market signals

Structured signals derived from secondary market and firmographic data.

  • Jul 28, 2026

    Subsidiary rated #39 on Entrepreneur 360 list of best companies.

  • Jul 28, 2026

    Subsidiary rated #225 on the Inc. 5000 list.

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Recent news

Latest coverage and updates

  • attends_eventSep 29, 2026

    AppDirect, Inc will showcase the next generation of Soul Machines experiences at its annual Thrive conference in California.

  • acquiresSep 28, 2026

    AppDirect, Inc acquired Soul Machines Limited, a pioneer in AI avatars and human-centered digital experiences, to strengthen its AI capabilities.

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AppDirect Filings

Explore SEC and related filing metadata, where available.

AppDirect filings preview — column headings only; records require access
TypeDateAmount OfferedAmount SoldFilingPagesDownload

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Frequently Asked Questions

Common questions about AppDirect's valuation, stock price, and market status.

Is AppDirect a public or private company?

AppDirect is a private company.

What is the current stock price of AppDirect?

AppDirect is a private company, so its shares have no public market price. Caplight tracks AppDirect's secondary market activity and provides MarketPrice™ estimates of its share price to Caplight users.

How much is AppDirect worth (valuation)?

AppDirect's valuation is estimated at $1.5B based on funding round data.

Can I buy AppDirect stock?

AppDirect shares may be available on secondary markets subject to transfer restrictions. Caplight facilitates secondary market transactions for accredited investors.

When was AppDirect's last funding round?

AppDirect's most recent funding round was Debt on January 9, 2024.

Who are the main investors in AppDirect?

Key investors in AppDirect include Inovia Capital, Investissement Québec, J.P. Morgan Asset Management, Caisse de dépôt et placement du Québec, Mithril Capital Management.

Will AppDirect IPO soon?

No public IPO plans have been announced for AppDirect.

How can I track AppDirect secondary market activity?

Caplight tracks bids, offers, and trades in AppDirect's shares on secondary markets.

Firmographic Details

HeadquartersSan Francisco, California
Employee Range815
Year Founded2009
Last FundingJan 9, 2024

Institutional Data Access

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