Aprimo
PrivateLast Round
Buyout/LBO
Jul 1, 2016
Est. Valuation
$90M
Total Funding Raised
$60.5M
Company Overview
Aprimo operates in Enterprise Software and is based in Chicago, Illinois. Its latest recorded funding round was a Series D round in December 2005.
Aprimo is a software company that provides a marketing automation and digital asset management (DAM) platform designed to help enterprises manage marketing activities, content, and brand experiences.
Sector
Enterprise Software
Verticals
Marketing, Customer Experience, Content Creation, Workflow Automation
Business Model
B2B
Customer Profile
Subscription SaaS, Services & Consulting
AI Layer
Application
Historical Pricing
Historical view of private secondary pricing and transaction trends.
Aprimo Comparables
Compare Aprimo with similar companies based on industry and business-model similarity.
| Company | Similarity | Market Cap |
|---|---|---|
| Bynder | 84% | |
| Widen Enterprises Inc. | 83% | |
| Uptempo | 83% |
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Aprimo Funding Rounds
Historical fundraising activity
| Round | Date | Amount Raised | Valuation | Investors | Sources |
|---|---|---|---|---|---|
| Buyout/LBO | Jul 1, 2016 | ||||
| Buyout/LBO | Jul 1, 2016 | ||||
| M&A | Dec 22, 2010 | ||||
| Series D | Dec 21, 2005 | ||||
| Series D | Jun 3, 2002 | ||||
Series C | Sep 11, 2000 |
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Key People
Founding team and executive leadership
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Aprimo Investors
Notable investors and investment history
| Investor | Rounds |
|---|---|
| Marlin Equity Partners | Buyout/LBO |
| First Analysis | Series D |
| Sigma Partners | Series D, Series B, Series C |
Market signals
Structured signals derived from secondary market and firmographic data.
- Mar 17, 2026
Launched new Agentic Digital Asset Management system with AI capabilities.
- Mar 1, 2026
Ranked #1 in AI Metadata & Search by Forrester.
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Recent news
Latest coverage and updates
- integrates_withNov 4, 2026
Aprimo lists Veeva Systems among its integrations, though the depth of the connection requires checking when PromoMats is the MLR system of record.
- recognized_asOct 30, 2026
Aprimo earns the highest score for the Compliance Driven Organization use case in Gartner’s 2026 Critical Capabilities for Marketing Work Management Platforms report.
- recognized_asOct 30, 2026
Aprimo is recognized by Gartner as a Leader for the third consecutive year in the 2026 Gartner Magic Quadrant for Marketing Work Management Platforms, and ranks highest for Ability to Execute.
- recognized_asOct 30, 2026
Aprimo is recognized as a Leader in the 2026 Gartner Magic Quadrant for Marketing Work Management Platforms report for the third consecutive year and ranks highest on Ability to Execute, according to Gartner.
- recognized_asOct 28, 2026
Aprimo is recognized by Gartner as a Leader in the 2026 Gartner(R) Magic Quadrant(TM) for Digital Asset Management Platforms for the third consecutive year.
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Aprimo Filings
Explore SEC and related filing metadata, where available.
| Type | Date | Amount Offered | Amount Sold | Filing | Pages | Download |
|---|
Filing documents are not displayed on this public page. Request access to learn about available coverage.
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Frequently Asked Questions
Common questions about Aprimo's valuation, stock price, and market status.
Is Aprimo a public or private company?
Aprimo is a private company.
What is the current stock price of Aprimo?
Aprimo is a private company, so its shares have no public market price. Caplight tracks Aprimo's secondary market activity and provides MarketPrice™ estimates of its share price to Caplight users.
How much is Aprimo worth (valuation)?
Aprimo's valuation is estimated at $90.0M based on funding round data.
Can I buy Aprimo stock?
Aprimo shares may be available on secondary markets subject to transfer restrictions. Caplight facilitates secondary market transactions for accredited investors.
When was Aprimo's last funding round?
Aprimo's most recent funding round was Buyout/LBO on July 1, 2016.
Who are the main investors in Aprimo?
Key investors in Aprimo include Marlin Equity Partners.
Will Aprimo IPO soon?
No public IPO plans have been announced for Aprimo.
How can I track Aprimo secondary market activity?
Caplight tracks bids, offers, and trades in Aprimo's shares on secondary markets.