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Apriority Financial

Apriority Financial

Private
San Francisco, CaliforniaFinTechhttps://apriority.ai/

Last Round

Seed

Oct 23, 2025

Total Funding Raised

$2.3M

Momentum

Top 50%

of companies Caplight tracks

Company Overview

Apriority Financial is a fintech company that provides an AI-based debt optimization platform to help individuals manage personal debt across various loan types.

Sector

FinTech

Verticals

Personal Finance, Lending & Credit, Financial Data

Business Model

B2C

Customer Profile

Subscription SaaS

AI Layer

Application

Keywords

debt optimizationdebt managementrefinancingfinancial wellnesssubscription SaaSmoney management apploan monitoringpersonal financedebt trackerdebt payoffrefi toolfintechemployee benefitsautomated financeB2B2C

Historical Pricing

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Caplight Momentum Score

Proprietary index based on bid/ask volume and sentiment.

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Apriority Financial Comparables

Compare Apriority Financial with similar companies based on industry and business-model similarity.

Apriority Financial comparables — related companies by embedding similarity
CompanySimilarityMarket Cap
Toya AI
76%
Bright Money
72%
MassMutual Financial Group
70%

Apriority Financial Funding Rounds

Historical fundraising activity

Data table
RoundDateAmount RaisedValuationInvestorsSources
SeedOct 23, 2025

Key People

Founding team and executive leadership

Bret Rietow

Co-Founder And COO

Founding Team

Tony Willcox

Founder CEO

Founding Team

Apriority Financial Investors

Notable investors and investment history

Apriority Financial investors
InvestorRounds
Illini AngelsSeed
Keiretsu ForumSeed
TechstarsSeed
Bridge InvestmentsSeed
Valhalla VenturesSeed
Keiretsu CapitalSeed
Valhalla VenturesSeed

Market signals

Structured signals derived from secondary market and firmographic data.

  • Aug 21, 2026

    Monthly visitors increased 46% MoM, reaching 33.1K.

  • May 21, 2026

    Monthly visitors increased 55% MoM, reaching 28.1K.

Apriority Financial Filings

Explore SEC and related filing metadata, where available.

Apriority Financial filings preview — column headings only; records require access
TypeDateAmount OfferedAmount SoldFilingPagesDownload

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Frequently Asked Questions

Common questions about Apriority Financial's valuation, stock price, and market status.

Is Apriority Financial a public or private company?

Apriority Financial is a private company.

What is the current stock price of Apriority Financial?

Apriority Financial is a private company with no public stock price. No recent secondary market data is available.

How much is Apriority Financial worth (valuation)?

Valuation information for Apriority Financial is not publicly available.

Can I buy Apriority Financial stock?

Apriority Financial shares may be available on secondary markets subject to transfer restrictions. Caplight facilitates secondary market transactions for accredited investors. Visit https://www.caplight.com to learn more.

When was Apriority Financial's last funding round?

Apriority Financial's most recent funding round was Seed on October 23, 2025.

Who are the main investors in Apriority Financial?

Key investors in Apriority Financial include Illini Angels, Keiretsu Forum, Techstars, Bridge Investments, Valhalla Ventures.

Will Apriority Financial IPO soon?

No public IPO plans have been announced for Apriority Financial.

How can I track Apriority Financial secondary market activity?

Caplight tracks bids, offers, and trades for private companies. Visit https://www.caplight.com to monitor Apriority Financial's secondary market activity and sign up for updates.

Firmographic Details

HeadquartersSan Francisco, California
Employee Range5
Year Founded2022
Last FundingOct 23, 2025

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