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Athletic Brewing Company

Athletic Brewing Company

Private
Milford, ConnecticutConsumer & Commercehttps://athleticbrewing.com/

Last Round

VC Round

Jul 9, 2024

Est. Valuation

$800M

Total Funding Raised

$151.9M

Momentum

Top 50%

of companies Caplight tracks

Company Overview

Athletic Brewing Company is a beverage company that produces high-quality non-alcoholic craft beer made from all-natural ingredients, offering customers a healthy alternative to traditional alcoholic beverages for any occasion.

Sector

Consumer & Commerce

Verticals

D2C Brands, Subscription Commerce, Sports & Fitness, Home & Lifestyle

Business Model

B2C

Customer Profile

Subscription SaaS

AI Layer

Non-AI

Keywords

non-alcoholic beerNA beercraft beernon-alcoholic beveragesober curiousdirect-to-consumerDTCsubscription boxhealth-consciousalcohol-freeathletic lifestylecraft brewerymocktail alternative

Historical Pricing

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Caplight Momentum Score

Proprietary index based on bid/ask volume and sentiment.

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Athletic Brewing Company Comparables

Compare Athletic Brewing Company with similar companies based on industry and business-model similarity.

Athletic Brewing Company comparables — related companies by embedding similarity
CompanySimilarityMarket Cap
Best Day Brewing
88%
Bero Brewing
84%
Go Brewing
83%

Athletic Brewing Company Funding Rounds

Historical fundraising activity

Data table
RoundDateAmount RaisedValuationInvestorsSources
VC RoundJul 9, 2024
Series DNov 9, 2022
Series CMay 27, 2021
Series BMar 10, 2020
Series AMar 1, 2019
Seed
Oct 1, 2018

Key People

Founding team and executive leadership

Bill Shufelt

Co-Founder CEO

Founding Team

Athletic Brewing Company Investors

Notable investors and investment history

Athletic Brewing Company investors
InvestorRounds
Connecticut InnovationsVC Round
Wheelhouse PartnersSeries B
Tastemaker Capital PartnersSeries C, Series B, Series A
Benevolent CapitalSeries C
Wheelhouse GroupSeries C
Alliance Consumer GrowthSeries B, Series C, Series D
WheelhouseSeries C

Market signals

Structured signals derived from secondary market and firmographic data.

  • Apr 2, 2026

    Announced a new partnership with digital outdoor guide AllTrails.

  • Apr 2, 2026

    Launched a new product named Two For The Trails.

Recent news

Latest coverage and updates

  • launchesSep 24, 2026

    Athletic Brewing Company launched Cold Off The Press on Sep 23rd '26.

  • partners_withSep 23, 2026

    Athletic Brewing Company partnered with Graza on Sep 23rd '26.

  • hiresSep 1, 2026

    Athletic Brewing Company hired Dan Kleinman as CMO on Sep 8th '26.

  • launchesAug 11, 2026

    Athletic Brewing Company will launch special-edition packaging on Dec 31st '26.

  • partners_withAug 11, 2026

    Athletic Brewing Company partnered with MetLife Stadium on Aug 11th '26.

Athletic Brewing Company Filings

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Athletic Brewing Company filings preview — column headings only; records require access
TypeDateAmount OfferedAmount SoldFilingPagesDownload

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Frequently Asked Questions

Common questions about Athletic Brewing Company's valuation, stock price, and market status.

Is Athletic Brewing a public or private company?

Athletic Brewing is a private company.

What is the current stock price of Athletic Brewing?

Athletic Brewing is a private company with no public stock price. No recent secondary market data is available.

How much is Athletic Brewing worth (valuation)?

Athletic Brewing's valuation is estimated at $800.0M based on funding round data.

Can I buy Athletic Brewing stock?

Athletic Brewing shares may be available on secondary markets subject to transfer restrictions. Caplight facilitates secondary market transactions for accredited investors. Visit https://www.caplight.com to learn more.

When was Athletic Brewing's last funding round?

Athletic Brewing's most recent funding round was Early Funding on July 9, 2024.

Who are the main investors in Athletic Brewing?

Key investors in Athletic Brewing include Tastemaker Capital Partners, Alliance Consumer Growth, TRB Advisors, General Atlantic.

Will Athletic Brewing IPO soon?

No public IPO plans have been announced for Athletic Brewing.

How can I track Athletic Brewing secondary market activity?

Caplight tracks bids, offers, and trades for private companies. Visit https://www.caplight.com to monitor Athletic Brewing's secondary market activity and sign up for updates.

Firmographic Details

HeadquartersMilford, Connecticut
Employee Range220
Year Founded2017
Last FundingJul 9, 2024

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