Backstory
PrivateLast Round
Series D
Aug 11, 2021
Est. Valuation
$1.1B
Total Funding Raised
$200M
Momentum
Top 5%
of companies Caplight tracks
Company Overview
Backstory operates in Enterprise Software and is based in San Francisco, California. Its latest recorded funding round was a Series D round in August 2021.
Backstory is a business/productivity software company that provides an AI-powered revenue intelligence platform for sales teams.
Sector
Enterprise Software
Verticals
Sales Enablement, Business Intelligence, Workflow Automation, NLP & Conversational AI
Business Model
B2B
Customer Profile
Subscription SaaS, Services & Consulting, Freemium
AI Layer
Application
Historical Pricing
Historical view of private secondary pricing and transaction trends.
Backstory Comparables
Compare Backstory with similar companies based on industry and business-model similarity.
| Company | Similarity | Market Cap |
|---|---|---|
| Gong | 87% | |
| Clari | 86% | |
| BoostUp | 81% |
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Backstory Funding Rounds
Historical fundraising activity
| Round | Date | Amount Raised | Valuation | Investors | Sources |
|---|---|---|---|---|---|
| Series D | Aug 11, 2021 | ||||
| Series C | May 21, 2019 | ||||
| Series B | Oct 23, 2018 | ||||
| Series A | May 30, 2017 | ||||
| Seed | Aug 23, 2016 |
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Key People
Founding team and executive leadership
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Backstory Investors
Notable investors and investment history
| Investor | Rounds |
|---|---|
| Andreessen Horowitz | Series C, Series B |
| SV Angel | Series A, Seed |
| ICONIQ Capital | Series D, Series C |
| Shasta Ventures | Series A, Seed |
| Akkadian Ventures | Series D |
| Mubadala Capital | Series D |
| Y Combinator | Series A, Series B, Seed, Series C |
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Market signals
Structured signals derived from secondary market and firmographic data.
- Oct 22, 2026
Verizon mentioned as a new customer in job posting.
- Oct 22, 2026
IBM announced as a new customer.
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Recent news
Latest coverage and updates
- recognized_asOct 19, 2026
Backstory is named a Challenger by Gartner in the 2026 Gartner(R) Magic Quadrant(TM) for Revenue Action Orchestration on Oct 19th '26.
- hiresOct 15, 2026
Backstory appoints former HubSpot and Box engineering leader Shilpa Varma as Chief Technology Officer on Oct 15th '26, where she leads engineering and owns technical strategy, architecture and execution.
- recognized_asSep 15, 2026
Backstory is named a Major Player by IDC in the IDC MarketScape: Worldwide Unified Revenue Orchestration Platforms 2026 Vendor Assessment in Sep '26.
- hiresSep 7, 2026
Backstory appoints Sam Branson as Head of Partnerships in a newly created role focused on building strategic alliances and accelerating revenue growth, effective Sep 1st '26 in California.
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Backstory Filings
Explore SEC and related filing metadata, where available.
| Type | Date | Amount Offered | Amount Sold | Filing | Pages | Download |
|---|
Filing documents are not displayed on this public page. Request access to learn about available coverage.
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Frequently Asked Questions
Common questions about Backstory's valuation, stock price, and market status.
Is Backstory a public or private company?
Backstory is a private company.
What is the current stock price of Backstory?
Backstory is a private company, so its shares have no public market price. Caplight tracks Backstory's secondary market activity and provides MarketPrice™ estimates of its share price to Caplight users.
How much is Backstory worth (valuation)?
Backstory's valuation is estimated at $1.1B based on funding round data.
Can I buy Backstory stock?
Backstory shares may be available on secondary markets subject to transfer restrictions. Caplight facilitates secondary market transactions for accredited investors.
When was Backstory's last funding round?
Backstory's most recent funding round was Series D on August 11, 2021.
Who are the main investors in Backstory?
Key investors in Backstory include Andreessen Horowitz, ICONIQ Capital, Akkadian Ventures, Mubadala Capital, Lightspeed Venture Partners.
Will Backstory IPO soon?
No public IPO plans have been announced for Backstory.
How can I track Backstory secondary market activity?
Caplight tracks bids, offers, and trades in Backstory's shares on secondary markets.