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Back to the Roots

Back to the Roots

Private
Oakland, CaliforniaConsumer & Commercehttps://backtotheroots.com

Last Round

Series D

Nov 23, 2021

Total Funding Raised

$38.01M

Company Overview

Back to the Roots operates in Consumer & Commerce and is based in Oakland, California. Its latest recorded funding round was a Series D round in November 2021.

Back to the Roots is an organic gardening company that provides ready-to-grow kits, seeds, soils, and gardening resources for home gardeners.

Sector

Consumer & Commerce

Verticals

Home & Lifestyle, D2C Brands, E-commerce, Sustainable Materials

Business Model

B2C

Customer Profile

Hardware Sales

AI Layer

Application

Historical Pricing

Historical view of private secondary pricing and transaction trends.

Pricing history

Caplight clients see full MarketPrice™ history and secondary transactions.

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Caplight Momentum Score

Proprietary index based on bid/ask volume and sentiment.

Momentum history

Caplight clients track how buyer interest and sentiment change over time.

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Back to the Roots Comparables

Compare Back to the Roots with similar companies based on industry and business-model similarity.

Back to the Roots comparables — related companies by embedding similarity
CompanySimilarityMarket Cap
Garden Republic
83%
Modern Sprout
80%
Spade to Fork
79%
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Back to the Roots Funding Rounds

Historical fundraising activity

Data table
RoundDateAmount RaisedValuationInvestorsSources
Series DNov 23, 2021
VC RoundOct 22, 2020
Series CFeb 21, 2019
Series AJun 6, 2016
Series AJan 29, 2016
Grant
May 1, 2009
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Key People

Founding team and executive leadership

Alejandro Vélez Ramírez

Co-Founder Co-CEO

Founding Team

Samantha Cox

Chief Financial Officer

Executive Team

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Back to the Roots Investors

Notable investors and investment history

Back to the Roots investors
InvestorRounds
KBW VenturesVC Round
Red Sea VenturesSeries A
Blue Scorpion InvestmentsSeries C
Renewal FundsSeries A
Acre Venture PartnersSeries A, VC Round
S2G InvestmentsSeries A, Series D, VC Round
CircleUpSeries A
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Market signals

Structured signals derived from secondary market and firmographic data.

  • Apr 9, 2026

    Expanded collaboration with Target for ninth consecutive year.

  • Apr 3, 2026

    Organic soil program now available at Sam's Club locations nationwide.

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Back to the Roots Filings

Explore SEC and related filing metadata, where available.

Back to the Roots filings preview — column headings only; records require access
TypeDateAmount OfferedAmount SoldFilingPagesDownload

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Frequently Asked Questions

Common questions about Back to the Roots's valuation, stock price, and market status.

Is Back to the Roots a public or private company?

Back to the Roots is a private company.

What is the current stock price of Back to the Roots?

Back to the Roots is a private company, so its shares have no public market price. Caplight tracks Back to the Roots's secondary market activity and provides MarketPrice™ estimates of its share price to Caplight users.

How much is Back to the Roots worth (valuation)?

Valuation information for Back to the Roots is not publicly available.

Can I buy Back to the Roots stock?

Back to the Roots shares may be available on secondary markets subject to transfer restrictions. Caplight facilitates secondary market transactions for accredited investors.

When was Back to the Roots's last funding round?

Back to the Roots's most recent funding round was Series D on November 23, 2021.

Who are the main investors in Back to the Roots?

Key investors in Back to the Roots include Acre Venture Partners, S2G Investments.

Will Back to the Roots IPO soon?

No public IPO plans have been announced for Back to the Roots.

How can I track Back to the Roots secondary market activity?

Caplight tracks bids, offers, and trades in Back to the Roots's shares on secondary markets.

Firmographic Details

HeadquartersOakland, California
Employee Range30
Year Founded2009
Last FundingNov 23, 2021

Institutional Data Access

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