Because Market
PrivateLast Round
Series B
Nov 29, 2021
Total Funding Raised
$100M
Momentum
Top 50%
of companies Caplight tracks
Company Overview
Because Market operates in Consumer & Commerce and is based in Redwood City, California. Its latest recorded funding round was a Series B round in November 2021.
Because Market is a personal products company that offers health and wellness supplies, including incontinence products, skincare, and supplements, directly to older adults.
Sector
Consumer & Commerce
Verticals
D2C Brands, Subscription Commerce, Home & Lifestyle
Business Model
B2C
Customer Profile
Subscription SaaS, Hardware Sales
AI Layer
Non-AI
Historical Pricing
Historical view of private secondary pricing and transaction trends.
Because Market Comparables
Compare Because Market with similar companies based on industry and business-model similarity.
| Company | Similarity | Market Cap |
|---|---|---|
| Hello Hazel, Inc. | 81% | |
| Attn: Grace | 80% | |
| Jude | 79% |
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Because Market Funding Rounds
Historical fundraising activity
| Round | Date | Amount Raised | Valuation | Investors | Sources |
|---|---|---|---|---|---|
| Series B | Nov 29, 2021 | ||||
| Series A | May 28, 2020 | ||||
| Series A | Feb 18, 2019 |
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Key People
Founding team and executive leadership
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Because Market Investors
Notable investors and investment history
| Investor | Rounds |
|---|---|
| Bain Capital Ventures | Series A |
| Khosla Ventures | Series B, Series A |
| Innovation Endeavors | Series A |
| High Alpha | Series B |
| Bow Capital | Series A |
| Initialized Capital Management | Series B |
| Grotech Ventures | Series B |
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Market signals
Structured signals derived from secondary market and firmographic data.
- Apr 28, 2026
Added Yotpo Inc. from the Technology/Marketing sector.
- Mar 1, 2026
Products featured in Forbes, CBS, and Fast Company.
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Because Market Filings
Explore SEC and related filing metadata, where available.
| Type | Date | Amount Offered | Amount Sold | Filing | Pages | Download |
|---|
Filing documents are not displayed on this public page. Request access to learn about available coverage.
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Frequently Asked Questions
Common questions about Because Market's valuation, stock price, and market status.
Is Because Market a public or private company?
Because Market is a private company.
What is the current stock price of Because Market?
Because Market is a private company, so its shares have no public market price. Caplight tracks Because Market's secondary market activity and provides MarketPrice™ estimates of its share price to Caplight users.
How much is Because Market worth (valuation)?
Valuation information for Because Market is not publicly available.
Can I buy Because Market stock?
Because Market shares may be available on secondary markets subject to transfer restrictions. Caplight facilitates secondary market transactions for accredited investors.
When was Because Market's last funding round?
Because Market's most recent funding round was Series B on November 29, 2021.
Who are the main investors in Because Market?
Key investors in Because Market include 7GC.
Will Because Market IPO soon?
No public IPO plans have been announced for Because Market.
How can I track Because Market secondary market activity?
Caplight tracks bids, offers, and trades in Because Market's shares on secondary markets.