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Customer Alliance

Customer Alliance

Private
BerlinEnterprise Softwarehttps://www.customer-alliance.com/en

Last Round

Series B

Jul 31, 2012

Company Overview

Customer Alliance is a software company that provides a cloud-based platform for guest feedback, online reputation management, and customer experience analytics for the hospitality and service industries.

Sector

Enterprise Software

Verticals

Customer Experience, Marketing, Vertical SaaS, Retail Technology

Business Model

B2B

Customer Profile

Subscription SaaS

AI Layer

Application

Keywords

reputation managementcustomer feedback softwareonline review managementreview management softwarecustomer experience managementCEMfeedback collectionhospitality softwaresentiment analysisreview aggregatorvertical SaaScustomer survey toolPMS integrationproperty management systemORM

Historical Pricing

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Caplight Momentum Score

Proprietary index based on bid/ask volume and sentiment.

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Customer Alliance Comparables

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Customer Alliance comparables — related companies by embedding similarity
CompanySimilarityMarket Cap
TrustYou
86%
Hotel Speaker
83%
GuestRevu
82%

Customer Alliance Funding Rounds

Historical fundraising activity

Data table
RoundDateAmount RaisedValuationInvestorsSources
Series BJul 31, 2012
SeedMay 2, 2011
SeedFeb 1, 2010

Key People

Founding team and executive leadership

Steffen Schmickler

CEO

Executive Team

Willem Stimberg

CEO Mexico

Executive Team

Customer Alliance Investors

Notable investors and investment history

Customer Alliance investors
InvestorRounds
Mountain Super Angel AGSeed
Round2 CapitalDebt
Rheingau FoundersSeed
K5 VenturesSeries B
High-Tech GründerfondsSeed
netSTART VentureSeries B

Market signals

Structured signals derived from secondary market and firmographic data.

  • Feb 10, 2026

    Grew 34% QoQ, from 59 to 79 employees.

  • May 2, 2025

    Monthly visitors grew 68% MoM, reaching 290.8K.

Customer Alliance Filings

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Customer Alliance filings preview — column headings only; records require access
TypeDateAmount OfferedAmount SoldFilingPagesDownload

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Frequently Asked Questions

Common questions about Customer Alliance's valuation, stock price, and market status.

Is Customer Alliance a public or private company?

Customer Alliance is a private company.

What is the current stock price of Customer Alliance?

Customer Alliance is a private company with no public stock price. No recent secondary market data is available.

How much is Customer Alliance worth (valuation)?

Valuation information for Customer Alliance is not publicly available.

Can I buy Customer Alliance stock?

Customer Alliance shares may be available on secondary markets subject to transfer restrictions. Caplight facilitates secondary market transactions for accredited investors. Visit https://www.caplight.com to learn more.

When was Customer Alliance's last funding round?

Customer Alliance's most recent funding round was Series B on July 31, 2012.

Who are the main investors in Customer Alliance?

Key investors in Customer Alliance include Round2 Capital, Rheingau Founders.

Will Customer Alliance IPO soon?

No public IPO plans have been announced for Customer Alliance.

How can I track Customer Alliance secondary market activity?

Caplight tracks bids, offers, and trades for private companies. Visit https://www.caplight.com to monitor Customer Alliance's secondary market activity and sign up for updates.

Firmographic Details

HeadquartersBerlin
Employee Range73
Year Founded2009
Last FundingJul 31, 2012

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