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hiyo

hiyo

Private
Los Angeles, CaliforniaConsumer & Commercehttps://drinkhiyo.com/

Last Round

Strategic

Dec 1, 2025

Est. Valuation

$95M

Total Funding Raised

$38.04M

Momentum

Top 25%

of companies Caplight tracks

Company Overview

hiyo is a beverages company that produces organic, non-alcoholic social tonics crafted with adaptogens and nootropics.

Sector

Consumer & Commerce

Verticals

D2C Brands, Subscription Commerce, Home & Lifestyle, Mental Health

Business Model

B2C

Customer Profile

Hardware Sales, Hardware + Subscription

AI Layer

Non-AI

Keywords

social tonicfunctional beveragealcohol alternativenon-alcoholic seltzeradaptogenic drinknootropic beveragesober curiouseuphoric beveragemood-boosting drinkNA beveragezero-proof beverageDTC beverageorganic beverageRTD beveragesubscription commerce

Historical Pricing

Historical view of private secondary pricing and transaction trends.

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Caplight Momentum Score

Proprietary index based on bid/ask volume and sentiment.

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hiyo Comparables

Compare hiyo with similar companies based on industry and business-model similarity.

hiyo comparables — related companies by embedding similarity
CompanySimilarityMarket Cap
Kin Euphorics
91%
De Soi
87%
Ghia
86%

hiyo Funding Rounds

Historical fundraising activity

Data table
RoundDateAmount RaisedValuationInvestorsSources
StrategicDec 1, 2025
DebtApr 17, 2025
Series AFeb 21, 2025
Series AJan 23, 2025
VC RoundApr 1, 2024
Accelerator
May 1, 2020

Key People

Founding team and executive leadership

Cygne Cooper Rugo

Co-Founder Chief Brand Officer

Founding Team

Evan Quinn

Co-Founder CEO

Founding Team

Jack Dampf

Chief Operating Officer, Vice President Operations

Executive Team

hiyo Investors

Notable investors and investment history

hiyo investors
InvestorRounds
Santatera CapitalVC Round, Series A
SG Credit PartnersDebt
UCLA Anderson Venture AcceleratorAccelerator
Costella KirschSeries A
Red Flyer InvestmentsSeries A

Market signals

Structured signals derived from secondary market and firmographic data.

  • Sep 2, 2026

    Grew 22% QoQ, from 45 to 55 employees.

  • Jul 17, 2026

    Grew 26% QoQ, from 42 to 53 employees.

Recent news

Latest coverage and updates

  • launchesAug 31, 2026

    hiyo inc. launched Apple Cinnamon on Aug 31st '26.

hiyo Filings

Explore SEC and related filing metadata, where available.

hiyo filings preview — column headings only; records require access
TypeDateAmount OfferedAmount SoldFilingPagesDownload

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Frequently Asked Questions

Common questions about hiyo's valuation, stock price, and market status.

Is hiyo a public or private company?

hiyo is a private company.

What is the current stock price of hiyo?

hiyo is a private company with no public stock price. No recent secondary market data is available.

How much is hiyo worth (valuation)?

hiyo's valuation is estimated at $95.0M based on funding round data.

Can I buy hiyo stock?

hiyo shares may be available on secondary markets subject to transfer restrictions. Caplight facilitates secondary market transactions for accredited investors. Visit https://www.caplight.com to learn more.

When was hiyo's last funding round?

hiyo's most recent funding round was Early Funding on February 21, 2025.

Who are the main investors in hiyo?

Key investors in hiyo include SG Credit Partners.

Will hiyo IPO soon?

No public IPO plans have been announced for hiyo.

How can I track hiyo secondary market activity?

Caplight tracks bids, offers, and trades for private companies. Visit https://www.caplight.com to monitor hiyo's secondary market activity and sign up for updates.

Firmographic Details

HeadquartersLos Angeles, California
Employee Range37
Year Founded2019
Last FundingDec 1, 2025

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