Tru
PrivateLast Round
Early Funding
Sep 16, 2026
Est. Valuation
$29.19M
Total Funding Raised
$14.06M
Momentum
Top 5%
of companies Caplight tracks
Company Overview
Tru operates in Consumer & Commerce and is based in Natick, Massachusetts. Its latest recorded funding round was a Series A round in February 2025.
Tru is a beverage company that produces functional sparkling waters, energy shots, and wellness powders intended to enhance daily moments.
Sector
Consumer & Commerce
Verticals
D2C Brands, Sports & Fitness, E-commerce, Home & Lifestyle
Business Model
B2C
Customer Profile
Hardware Sales
AI Layer
Non-AI
Historical Pricing
Historical view of private secondary pricing and transaction trends.
Tru Comparables
Compare Tru with similar companies based on industry and business-model similarity.
| Company | Similarity | Market Cap |
|---|---|---|
| Recess | 84% | |
| Sanzo | 81% | |
| Magic Mind | 77% |
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Tru Funding Rounds
Historical fundraising activity
| Round | Date | Amount Raised | Valuation | Investors | Sources |
|---|---|---|---|---|---|
| Early Funding | Sep 16, 2026 | ||||
| Series A | Feb 14, 2025 | ||||
| Series A | Feb 17, 2023 | ||||
| Convertible Debt | Oct 1, 2021 | ||||
| VC Round | May 15, 2020 | ||||
Convertible Debt | Feb 1, 2020 |
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Key People
Founding team and executive leadership
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Tru Investors
Notable investors and investment history
| Investor | Rounds |
|---|---|
| Food-X | Seed, Accelerator |
| Startup52 | Seed, Accelerator |
| Btomorrow Ventures | Series A, Convertible Debt |
| Copenhagen School of Entrepreneurship | Accelerator |
| Jennus Innovation | VC Round, Series A |
| BTV | Convertible Debt, Series A |
| SOSV | VC Round, Seed, Accelerator |
Market signals
Structured signals derived from secondary market and firmographic data.
- Sep 16, 2026
$1.3M raised in early funding.
- Jun 2, 2025
Monthly visitors increased 132% MoM, reaching 25.1K.
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Tru Filings
Explore SEC and related filing metadata, where available.
| Type | Date | Amount Offered | Amount Sold | Filing | Pages | Download |
|---|
Filing documents are not displayed on this public page. Request access to learn about available coverage.
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Frequently Asked Questions
Common questions about Tru's valuation, stock price, and market status.
Is Tru a public or private company?
Tru is a private company.
What is the current stock price of Tru?
Tru is a private company, so its shares have no public market price. Caplight tracks Tru's secondary market activity and provides MarketPrice™ estimates of its share price to Caplight users.
How much is Tru worth (valuation)?
Tru's valuation is estimated at $29.2M based on funding round data.
Can I buy Tru stock?
Tru shares may be available on secondary markets subject to transfer restrictions. Caplight facilitates secondary market transactions for accredited investors.
When was Tru's last funding round?
Tru's most recent funding round was Early Funding on September 16, 2026.
Who are the main investors in Tru?
Key investors in Tru include Btomorrow Ventures, BTV.
Will Tru IPO soon?
No public IPO plans have been announced for Tru.
How can I track Tru secondary market activity?
Caplight tracks bids, offers, and trades in Tru's shares on secondary markets.