Proper Good
PrivateLast Round
Seed
Oct 1, 2024
Est. Valuation
$2M
Total Funding Raised
$12.49M
Company Overview
Proper Good is a food company that provides ready-to-eat, shelf-stable meals such as soups, pastas, and oatmeals, catering to various dietary needs including keto, plant-based, and gluten-free options.
Sector
Consumer & Commerce
Verticals
D2C Brands, Subscription Commerce, E-commerce
Business Model
B2C
Customer Profile
Subscription SaaS, Services & Consulting
AI Layer
Non-AI
Keywords
Historical Pricing
Historical view of private secondary pricing and transaction trends.
Proper Good Comparables
Compare Proper Good with similar companies based on industry and business-model similarity.
| Company | Similarity | Market Cap |
|---|---|---|
| 18 Chestnuts | 85% | |
| Kettle & Fire | 78% | |
| Splendid Spoon | 78% |
Proper Good Funding Rounds
Historical fundraising activity
| Round | Date | Amount Raised | Valuation | Investors | Sources |
|---|---|---|---|---|---|
| Seed | Oct 1, 2024 | ||||
| Seed | Nov 1, 2023 | ||||
| Seed | Nov 8, 2022 | ||||
| Angel | Oct 15, 2021 | ||||
| Crowdfunding | Apr 30, 2020 |
Key People
Founding team and executive leadership
Proper Good Investors
Notable investors and investment history
| Investor | Rounds |
|---|---|
| Gaingels | Seed |
| YETI Capital | Seed |
Market signals
Structured signals derived from secondary market and firmographic data.
- Oct 1, 2024
$4M raised in Seed round.
- Oct 15, 2021
$400K raised with Mark Cuban leading.
Recent news
Latest coverage and updates
- partners_withAug 27, 2026
Proper Good partnered with Hero Brands on Sep 14th '26.
- opens_new_locationAug 24, 2026
Proper Good will open new location in London, United Kingdom, Northern Europe, Europe on Sep 1st '26.
- opens_new_locationAug 20, 2026
Proper Good opened new location in London, United Kingdom, Northern Europe, Europe on Aug 20th '26.
Proper Good Filings
Explore SEC and related filing metadata, where available.
| Type | Date | Amount Offered | Amount Sold | Filing | Pages | Download |
|---|
Filing documents are not displayed on this public page. Request access to learn about available coverage.
Request accessFrequently Asked Questions
Common questions about Proper Good's valuation, stock price, and market status.
Is Proper Good a public or private company?
Proper Good is a private company.
What is the current stock price of Proper Good?
Proper Good is a private company with no public stock price. No recent secondary market data is available.
How much is Proper Good worth (valuation)?
Valuation information for Proper Good is not publicly available.
Can I buy Proper Good stock?
Proper Good shares may be available on secondary markets subject to transfer restrictions. Caplight facilitates secondary market transactions for accredited investors. Visit https://www.caplight.com to learn more.
When was Proper Good's last funding round?
Proper Good's most recent funding round was Seed on November 8, 2022.
Who are the main investors in Proper Good?
Key investors in Proper Good include YETI Capital.
Will Proper Good IPO soon?
No public IPO plans have been announced for Proper Good.
How can I track Proper Good secondary market activity?
Caplight tracks bids, offers, and trades for private companies. Visit https://www.caplight.com to monitor Proper Good's secondary market activity and sign up for updates.