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ettitude

ettitude

Private
West Hollywood, CaliforniaConsumer & Commercehttps://www.ettitude.com/

Last Round

Seed

May 11, 2020

Est. Valuation

$2.5M

Total Funding Raised

$4.77M

Momentum

Top 25%

of companies Caplight tracks

Company Overview

ettitude is a home furnishings company that manufactures and sells sustainable bedding, bath, and apparel products made from proprietary bamboo lyocell fabric.

Sector

Consumer & Commerce

Verticals

D2C Brands, Home & Lifestyle, Sustainable Materials, E-commerce, Fashion & Beauty

Business Model

B2C

Customer Profile

Hardware Sales

AI Layer

Application

Keywords

bamboo beddingsustainable home textilesbamboo lyocelleco-friendly beddingDTC branddirect-to-consumerhypoallergenic sheetstemperature-regulating beddingsustainable loungewearclosed-loop manufacturingeco-luxurygreen beddingbamboo sheetssustainable fashion

Historical Pricing

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Caplight Momentum Score

Proprietary index based on bid/ask volume and sentiment.

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ettitude Comparables

Compare ettitude with similar companies based on industry and business-model similarity.

ettitude comparables — related companies by embedding similarity
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Sijo
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Luxome
87%
Cozy Earth
87%

ettitude Funding Rounds

Historical fundraising activity

Data table
RoundDateAmount RaisedValuationInvestorsSources
SeedMay 11, 2020
AcceleratorJun 11, 2018
CrowdfundingJul 13, 2017
CrowdfundingJun 13, 2017
CrowdfundingJul 7, 2016

Key People

Founding team and executive leadership

Phoebe Yu

Founder and CEO

Founding Team

ettitude Investors

Notable investors and investment history

Market signals

Structured signals derived from secondary market and firmographic data.

  • Jun 23, 2026

    Monthly visitors increased 30% MoM, reaching 79.5K.

  • Apr 11, 2026

    Added Goop, a wellness and lifestyle company, as a customer.

ettitude Filings

Explore SEC and related filing metadata, where available.

ettitude filings preview — column headings only; records require access
TypeDateAmount OfferedAmount SoldFilingPagesDownload

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Frequently Asked Questions

Common questions about ettitude's valuation, stock price, and market status.

Is ettitude a public or private company?

ettitude is a private company.

What is the current stock price of ettitude?

ettitude is a private company with no public stock price. No recent secondary market data is available.

How much is ettitude worth (valuation)?

Valuation information for ettitude is not publicly available.

Can I buy ettitude stock?

ettitude shares may be available on secondary markets subject to transfer restrictions. Caplight facilitates secondary market transactions for accredited investors. Visit https://www.caplight.com to learn more.

When was ettitude's last funding round?

ettitude's most recent funding round was Seed on May 11, 2020.

Who are the main investors in ettitude?

Key investors in ettitude include Drumbeat Ventures.

Will ettitude IPO soon?

No public IPO plans have been announced for ettitude.

How can I track ettitude secondary market activity?

Caplight tracks bids, offers, and trades for private companies. Visit https://www.caplight.com to monitor ettitude's secondary market activity and sign up for updates.

Firmographic Details

HeadquartersWest Hollywood, California
Employee Range17
Year Founded2014
Last FundingMay 11, 2020

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