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Reformed

Reformed

Private
LondonConsumer & Commercehttps://www.feelreformed.com/

Last Round

Series A

Jul 8, 2026

Total Funding Raised

$26M

Momentum

Top 5%

of companies Caplight tracks

Company Overview

Reformed is a health and wellness company that produces functional coffee and matcha beverages infused with collagen, adaptogens, and vitamins.

Sector

Consumer & Commerce

Verticals

D2C Brands, Subscription Commerce, E-commerce, Fashion & Beauty, Sports & Fitness

Business Model

B2C

Customer Profile

Subscription SaaS, Hardware + Subscription

AI Layer

Non-AI

Keywords

functional coffeefunctional matchadirect-to-consumercollagen coffeeDTCadaptogenic coffeeDTC wellnesssubscription coffeewellness supplementsnootropicsbeauty supplementsbiohackingsuperfood powderclean label

Historical Pricing

Historical view of private secondary pricing and transaction trends.

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Caplight Momentum Score

Proprietary index based on bid/ask volume and sentiment.

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Track how buyer interest and sentiment changes over time.

Reformed Comparables

Compare Reformed with similar companies based on industry and business-model similarity.

Reformed comparables — related companies by embedding similarity
CompanySimilarityMarket Cap
Giants Coffee
90%
Everyday Dose
85%
Dirtea
84%

Reformed Funding Rounds

Historical fundraising activity

Data table
RoundDateAmount RaisedValuationInvestorsSources
Series AJul 8, 2026
SeedMar 20, 2024

Reformed Investors

Notable investors and investment history

Reformed investors
InvestorRounds
IRIS VenturesSeries A
FoodLabsSeries A, Seed
V3 VenturesSeries A
JamJar InvestmentsSeries A

Market signals

Structured signals derived from secondary market and firmographic data.

  • Jul 8, 2026

    $22M round led by IRIS Ventures

  • May 11, 2026

    Monthly visitors increased 36% MoM to 564K.

Reformed Filings

Explore SEC and related filing metadata, where available.

Reformed filings preview — column headings only; records require access
TypeDateAmount OfferedAmount SoldFilingPagesDownload

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Frequently Asked Questions

Common questions about Reformed's valuation, stock price, and market status.

Is Reformed a public or private company?

Reformed is a private company.

What is the current stock price of Reformed?

Reformed is a private company with no public stock price. No recent secondary market data is available.

How much is Reformed worth (valuation)?

Valuation information for Reformed is not publicly available.

Can I buy Reformed stock?

Reformed shares may be available on secondary markets subject to transfer restrictions. Caplight facilitates secondary market transactions for accredited investors. Visit https://www.caplight.com to learn more.

When was Reformed's last funding round?

Reformed's most recent funding round was Series A on July 9, 2026.

Who are the main investors in Reformed?

Key investors in Reformed include IRIS Ventures.

Will Reformed IPO soon?

No public IPO plans have been announced for Reformed.

How can I track Reformed secondary market activity?

Caplight tracks bids, offers, and trades for private companies. Visit https://www.caplight.com to monitor Reformed's secondary market activity and sign up for updates.

Firmographic Details

HeadquartersLondon
Employee Range12
Year Founded2024
Last FundingJul 8, 2026

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