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Firefly

Firefly

Private
New York City, New YorkFrontier & Industrial Techhttps://www.fireflyon.com/

Last Round

Strategic

Sep 21, 2021

Est. Valuation

$100M

Total Funding Raised

$79.5M

Momentum

Top 25%

of companies Caplight tracks

Company Overview

Firefly is a media and information services company that operates a data-first out-of-home advertising network featuring proprietary digital displays on ride-hailing and taxi vehicles.

Sector

Frontier & Industrial Tech

Verticals

Space Technology, Defense Tech, Aviation & Drones

Business Model

B2G

Customer Profile

Government Contracts, Services & Consulting, Usage-Based SaaS

AI Layer

Application

Keywords

space transportationlaunch servicesaerospace manufacturerlunar landerorbital transfer vehicleOTVsmall-lift launch vehiclespace accessdefense technewspacespace logisticsrocket companydata-as-a-servicespace domain awareness

Historical Pricing

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Caplight Momentum Score

Proprietary index based on bid/ask volume and sentiment.

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Firefly Comparables

Compare Firefly with similar companies based on industry and business-model similarity.

Firefly comparables — related companies by embedding similarity
CompanySimilarityMarket Cap
Voyager Technologies
81%
Rocket Lab
80%
Phantom Space
78%

Firefly Funding Rounds

Historical fundraising activity

Data table
RoundDateAmount RaisedValuationInvestorsSources
StrategicSep 21, 2021
StrategicAug 4, 2020
Series AMay 30, 2019
SeedDec 6, 2018

Key People

Founding team and executive leadership

Andrew Usherwood

CEO

Executive Team

Firefly Investors

Notable investors and investment history

Firefly investors
InvestorRounds
Pelion Venture PartnersSeed
NFXSeries A, Seed
StartXSeed
GVSeries A
Muse CapitalSeed
Pelion Venture PartnersSeed
Decent CapitalSeed

Market signals

Structured signals derived from secondary market and firmographic data.

  • Jul 24, 2026

    Monthly visitors increased 65% MoM.

  • Apr 23, 2026

    Integrated with VIOOH, a global digital out-of-home supply-side platform.

Recent news

Latest coverage and updates

  • expands_offices_toAug 25, 2026

    Firefly expanded offices to Colombia, South America, Americas on Aug 25th '26.

  • expands_offices_toAug 25, 2026

    Firefly expanded offices to Medellín, Colombia, South America, Americas on Aug 25th '26.

  • expands_offices_inAug 25, 2026

    Firefly expanded offices in Colombia, South America, Americas on Aug 25th '26.

  • expands_offices_toAug 25, 2026

    Firefly expanded offices to Bogotá, Colombia, South America, Americas on Aug 25th '26.

Firefly Filings

Explore SEC and related filing metadata, where available.

Firefly filings preview — column headings only; records require access
TypeDateAmount OfferedAmount SoldFilingPagesDownload

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Frequently Asked Questions

Common questions about Firefly's valuation, stock price, and market status.

Is Firefly a public or private company?

Firefly is a private company.

What is the current stock price of Firefly?

Firefly is a private company with no public stock price. No recent secondary market data is available.

How much is Firefly worth (valuation)?

Firefly's valuation is estimated at $155.0M based on funding round data.

Can I buy Firefly stock?

Firefly shares may be available on secondary markets subject to transfer restrictions. Caplight facilitates secondary market transactions for accredited investors. Visit https://www.caplight.com to learn more.

When was Firefly's last funding round?

Firefly's most recent funding round was Strategic on May 30, 2019.

Who are the main investors in Firefly?

Key investors in Firefly include NFX, GV, Multiply Group.

Will Firefly IPO soon?

No public IPO plans have been announced for Firefly.

How can I track Firefly secondary market activity?

Caplight tracks bids, offers, and trades for private companies. Visit https://www.caplight.com to monitor Firefly's secondary market activity and sign up for updates.

Firmographic Details

HeadquartersNew York City, New York
Employee Range98
Year Founded2017
Last FundingSep 21, 2021

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