Firmly
PrivateLast Round
Accelerator
Sep 22, 2025
Total Funding Raised
$5.2M
Momentum
Top 1%
of companies Caplight tracks
Company Overview
Firmly operates in Consumer & Commerce and is based in Sammamish, Washington. Its latest recorded funding round was an Accelerator round in September 2025.
Firmly is a SaaS company that provides an agentic commerce platform designed to allow consumers to make purchases at the point of inspiration.
Sector
Consumer & Commerce
Verticals
E-commerce, Retail Technology, NLP & Conversational AI, Low-Code/No-Code
Business Model
B2B
Customer Profile
Subscription SaaS, Usage-Based SaaS, Freemium
AI Layer
Infrastructure
Historical Pricing
Historical view of private secondary pricing and transaction trends.
Firmly Comparables
Compare Firmly with similar companies based on industry and business-model similarity.
| Company | Similarity | Market Cap |
|---|---|---|
| r y e | 81% | |
| Envive | 70% | |
| REWE Group | 69% |
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Firmly Funding Rounds
Historical fundraising activity
| Round | Date | Amount Raised | Valuation | Investors | Sources |
|---|---|---|---|---|---|
| Accelerator | Sep 22, 2025 | ||||
| Seed | May 1, 2024 |
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Key People
Founding team and executive leadership
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Firmly Investors
Notable investors and investment history
| Investor | Rounds |
|---|---|
| Davidovs Venture Capital | Seed |
| mu ventures | Seed |
| FJ Labs | Seed |
| BioGeneration Ventures | Seed |
| Rapid Ventures | Seed |
| Hawke Ventures | Seed |
| Alumni Ventures | Seed |
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Market signals
Structured signals derived from secondary market and firmographic data.
- Nov 5, 2026
Launched Ask Agent to simplify agentic commerce adoption for merchants.
- Mar 26, 2026
Partnered with Aurus, an enterprise omni-commerce payment platform.
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Firmly Filings
Explore SEC and related filing metadata, where available.
| Type | Date | Amount Offered | Amount Sold | Filing | Pages | Download |
|---|
Filing documents are not displayed on this public page. Request access to learn about available coverage.
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Frequently Asked Questions
Common questions about Firmly's valuation, stock price, and market status.
Is Firmly a public or private company?
Firmly is a private company.
What is the current stock price of Firmly?
Firmly is a private company, so its shares have no public market price. Caplight tracks Firmly's secondary market activity and provides MarketPrice™ estimates of its share price to Caplight users.
How much is Firmly worth (valuation)?
Valuation information for Firmly is not publicly available.
Can I buy Firmly stock?
Firmly shares may be available on secondary markets subject to transfer restrictions. Caplight facilitates secondary market transactions for accredited investors.
When was Firmly's last funding round?
Firmly's most recent funding round was Accelerator on September 22, 2025.
Who are the main investors in Firmly?
Key investors in Firmly include Davidovs Venture Capital.
Will Firmly IPO soon?
No public IPO plans have been announced for Firmly.
How can I track Firmly secondary market activity?
Caplight tracks bids, offers, and trades in Firmly's shares on secondary markets.