Firmly
PrivateLast Round
Accelerator
Sep 22, 2025
Total Funding Raised
$5.2M
Momentum
Top 50%
of companies Caplight tracks
Company Overview
Firmly is a SaaS company that provides an agentic commerce platform designed to allow consumers to make purchases at the point of inspiration.
Sector
Enterprise Software
Verticals
E-commerce, Retail Technology, Data Integration, Low-Code/No-Code, NLP & Conversational AI
Business Model
B2B
Customer Profile
Usage-Based SaaS, Subscription SaaS, Freemium
AI Layer
Infrastructure
Keywords
Historical Pricing
Historical view of private secondary pricing and transaction trends.
Firmly Comparables
Compare Firmly with similar companies based on industry and business-model similarity.
Firmly Funding Rounds
Historical fundraising activity
| Round | Date | Amount Raised | Valuation | Investors | Sources |
|---|---|---|---|---|---|
| Accelerator | Sep 22, 2025 | ||||
| Seed | May 1, 2024 |
Firmly Investors
Notable investors and investment history
| Investor | Rounds |
|---|---|
| Davidovs Venture Capital | Seed |
| mu ventures | Seed |
| FJ Labs | Seed |
| BioGeneration Ventures | Seed |
| Rapid Ventures | Seed |
| Hawke Ventures | Seed |
| Alumni Ventures | Seed |
Market signals
Structured signals derived from secondary market and firmographic data.
- Mar 26, 2026
Partnered with Aurus, an enterprise omni-commerce payment platform.
- Mar 24, 2026
Launched Firmly Connect, a no-code onboarding platform for agentic marketing channels.
Firmly Filings
Explore SEC and related filing metadata, where available.
| Type | Date | Amount Offered | Amount Sold | Filing | Pages | Download |
|---|
Filing documents are not displayed on this public page. Request access to learn about available coverage.
Request accessFrequently Asked Questions
Common questions about Firmly's valuation, stock price, and market status.
Is Firmly a public or private company?
Firmly is a private company.
What is the current stock price of Firmly?
Firmly is a private company with no public stock price. No recent secondary market data is available.
How much is Firmly worth (valuation)?
Valuation information for Firmly is not publicly available.
Can I buy Firmly stock?
Firmly shares may be available on secondary markets subject to transfer restrictions. Caplight facilitates secondary market transactions for accredited investors. Visit https://www.caplight.com to learn more.
When was Firmly's last funding round?
Firmly's most recent funding round was Seed on May 22, 2024.
Who are the main investors in Firmly?
Key investors in Firmly include mu ventures, FJ Labs, BioGeneration Ventures, Rapid Ventures, ARK Investment Management.
Will Firmly IPO soon?
No public IPO plans have been announced for Firmly.
How can I track Firmly secondary market activity?
Caplight tracks bids, offers, and trades for private companies. Visit https://www.caplight.com to monitor Firmly's secondary market activity and sign up for updates.