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FitOn

FitOn

Private
West Hollywood, CaliforniaHealthcare & Life Scienceshttps://www.fitonhealth.com/

Last Round

Debt

Mar 27, 2024

Total Funding Raised

$80.1M

Company Overview

FitOn is a digital health and wellness company that provides a platform with premium workouts and health experiences led by world-class trainers, experts, and celebrities.

Sector

Healthcare & Life Sciences

Verticals

Sports & Fitness, HR, Mental Health, Patient Engagement

Business Model

B2C

Customer Profile

Subscription SaaS, Freemium

AI Layer

Application

Keywords

corporate wellnessemployee wellnessworkplace wellnessfitness appdigital healthwellness platformemployee engagementper-employee-per-monthPEPMcorporate benefitsmeal planningwellness challengesB2B2Csubscription SaaSdigital benefits

Historical Pricing

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Caplight Momentum Score

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FitOn Comparables

Compare FitOn with similar companies based on industry and business-model similarity.

FitOn comparables — related companies by embedding similarity
CompanySimilarityMarket Cap
WellRight
81%
Wellable
81%
BetterMe
78%

FitOn Funding Rounds

Historical fundraising activity

Data table
RoundDateAmount RaisedValuationInvestorsSources
DebtMar 27, 2024
Series CFeb 15, 2022
Series BOct 12, 2021
Series AFeb 7, 2020
Series AJan 1, 2020
Seed
Dec 17, 2018

Key People

Founding team and executive leadership

Lindsay Cook

Co-Founder CEO

Founding Team

FitOn Investors

Notable investors and investment history

FitOn investors
InvestorRounds
Mantis Venture CapitalSeries C
Maverick VenturesSeed, Series B, Series A, Series C
Crosscut VenturesSeed, Series B, Series A
Telstra VenturesSeed, Series B, Series A
Second Avenue PartnersSeed, Series B, Series A, Series C
Delta-v CapitalSeries B, Series C
UTA VenturesSeries C

Market signals

Structured signals derived from secondary market and firmographic data.

  • Aug 21, 2025

    Launched FitOn Rehab, an MSK recovery program.

  • Feb 15, 2022

    $40M round led by Delta-v Capital

FitOn Filings

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FitOn filings preview — column headings only; records require access
TypeDateAmount OfferedAmount SoldFilingPagesDownload

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Frequently Asked Questions

Common questions about FitOn's valuation, stock price, and market status.

Is FitOn a public or private company?

FitOn is a private company.

What is the current stock price of FitOn?

FitOn is a private company with no public stock price. No recent secondary market data is available.

How much is FitOn worth (valuation)?

Valuation information for FitOn is not publicly available.

Can I buy FitOn stock?

FitOn shares may be available on secondary markets subject to transfer restrictions. Caplight facilitates secondary market transactions for accredited investors. Visit https://www.caplight.com to learn more.

When was FitOn's last funding round?

FitOn's most recent funding round was Debt on March 27, 2024.

Who are the main investors in FitOn?

Key investors in FitOn include Delta-v Capital.

Will FitOn IPO soon?

No public IPO plans have been announced for FitOn.

How can I track FitOn secondary market activity?

Caplight tracks bids, offers, and trades for private companies. Visit https://www.caplight.com to monitor FitOn's secondary market activity and sign up for updates.

Firmographic Details

HeadquartersWest Hollywood, California
Employee Range100
Year Founded2018
Last FundingMar 27, 2024

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