FORM
PrivateLast Round
Series A
Apr 21, 2020
Total Funding Raised
$8.45M
Momentum
Top 25%
of companies Caplight tracks
Company Overview
FORM operates in Consumer & Commerce and is based in Vancouver. Its latest recorded funding round was a Series A round in April 2020.
FORM is a sports technology company that produces and sells augmented reality smart swim goggles that provide real-time performance metrics and coaching.
Sector
Consumer & Commerce
Verticals
Sports & Fitness, AR/VR Hardware, Consumer Electronics, Subscription Commerce
Business Model
B2C
Customer Profile
Hardware Sales, Subscription SaaS
AI Layer
Application
Historical Pricing
Historical view of private secondary pricing and transaction trends.
FORM Comparables
Compare FORM with similar companies based on industry and business-model similarity.
| Company | Similarity | Market Cap |
|---|---|---|
| Hangzhou Guangli Technology Co., Ltd. | 88% | |
| Instabeat | 85% | |
| FINIS, Inc. | 80% |
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FORM Funding Rounds
Historical fundraising activity
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Key People
Founding team and executive leadership
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FORM Investors
Notable investors and investment history
| Investor | Rounds |
|---|---|
| Silicon Valley Bank | Series A |
Market signals
Structured signals derived from secondary market and firmographic data.
- Jul 25, 2026
Monthly visitors grew 33% MoM.
- Mar 1, 2026
Smart Swim Goggles received RedDot, iF Design, and Global Triathlon Awards.
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FORM Filings
Explore SEC and related filing metadata, where available.
| Type | Date | Amount Offered | Amount Sold | Filing | Pages | Download |
|---|
Filing documents are not displayed on this public page. Request access to learn about available coverage.
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Frequently Asked Questions
Common questions about FORM's valuation, stock price, and market status.
Is FORM a public or private company?
FORM is a private company.
What is the current stock price of FORM?
FORM is a private company, so its shares have no public market price. Caplight tracks FORM's secondary market activity and provides MarketPrice™ estimates of its share price to Caplight users.
How much is FORM worth (valuation)?
Valuation information for FORM is not publicly available.
Can I buy FORM stock?
FORM shares may be available on secondary markets subject to transfer restrictions. Caplight facilitates secondary market transactions for accredited investors.
When was FORM's last funding round?
FORM's most recent funding round was Series A on April 21, 2020.
Who are the main investors in FORM?
Key investors in FORM include Silicon Valley Bank.
Will FORM IPO soon?
No public IPO plans have been announced for FORM.
How can I track FORM secondary market activity?
Caplight tracks bids, offers, and trades in FORM's shares on secondary markets.