FullStory
PrivateLast Round
Series D
Extension
Aug 9, 2022
Est. Valuation
$1.8B
Total Funding Raised
$195.5M
Momentum
Top 1%
of companies Caplight tracks
Company Overview
FullStory operates in Enterprise Software and is based in Atlanta, Georgia. Its latest recorded funding round was a Series D Extension round in August 2022.
FullStory is a business/productivity software company that provides a web and mobile analytics platform designed to offer customer and digital experience analytical data.
Sector
Enterprise Software
Verticals
Customer Experience, Business Intelligence, Data Visualization, Marketing
Business Model
B2B
Customer Profile
Usage-Based SaaS, Subscription SaaS, Freemium, Services & Consulting
AI Layer
Application
Historical Pricing
Historical view of private secondary pricing and transaction trends.
FullStory Comparables
Compare FullStory with similar companies based on industry and business-model similarity.
| Company | Similarity | Market Cap |
|---|---|---|
| Quantum Metric | 89% | |
| Contentsquare | 87% | |
| Cisco Systems | 83% |
For institutional investors. Book with your work email.
FullStory Funding Rounds
Historical fundraising activity
| Round | Date | Amount Raised | Valuation | Investors | Sources |
|---|---|---|---|---|---|
| Series D Extension | Aug 9, 2022 | ||||
| Series D | Aug 4, 2021 | ||||
| Series C Extension | May 27, 2020 | ||||
| Series C | Apr 24, 2019 | ||||
| Series B | May 19, 2017 | ||||
Series A | Jun 2, 2015 |
For institutional investors. Book with your work email.
Key People
Founding team and executive leadership
For institutional investors. Book with your work email.
FullStory Investors
Notable investors and investment history
| Investor | Rounds |
|---|---|
| GV | Series D, Series C, Series A, Series B, Seed |
| TechOperators | Series B |
| Permira | Series D, Series D Extension |
| Salesforce Ventures | Series D, Series B, Series C |
| Stripes | Series D, Series C |
| Glynn Capital | Series D |
| Dell Technologies Capital | Series D, Series C |
For institutional investors. Book with your work email.
Market signals
Structured signals derived from secondary market and firmographic data.
- Nov 10, 2026
Happy Cabbage is now using StoryAI Agents and Fullstory MCP.
- Nov 10, 2026
Bilt is now a customer using StoryAI Agents and MCP.
For institutional investors. Book with your work email.
Recent news
Latest coverage and updates
- attends_eventNov 10, 2026
FullStory, Inc attends #Bash_ in Georgia on Nov 10th '26 and shares how customers put AI to work.
- launchesSep 30, 2026
Fullstory introduced purpose-built MCP tools that allow agents to open, zoom into and compare session data.
- launchesSep 30, 2026
FullStory, Inc makes Fullstory MCP generally available in Nov '26, adding dashboard tools, Agentic Session Review capabilities, and native connectors for Claude, Claude Code, Codex, Cursor, and Gemini Enterprise.
For institutional investors. Book with your work email.
FullStory Filings
Explore SEC and related filing metadata, where available.
| Type | Date | Amount Offered | Amount Sold | Filing | Pages | Download |
|---|
Filing documents are not displayed on this public page. Request access to learn about available coverage.
Book a demoFor institutional investors. Book with your work email.
Frequently Asked Questions
Common questions about FullStory's valuation, stock price, and market status.
Is FullStory a public or private company?
FullStory is a private company.
What is the current stock price of FullStory?
FullStory is a private company, so its shares have no public market price. Caplight tracks FullStory's secondary market activity and provides MarketPrice™ estimates of its share price to Caplight users.
How much is FullStory worth (valuation)?
FullStory's valuation is estimated at $1.8B based on funding round data.
Can I buy FullStory stock?
FullStory shares may be available on secondary markets subject to transfer restrictions. Caplight facilitates secondary market transactions for accredited investors.
When was FullStory's last funding round?
FullStory's most recent funding round was Series D Extension on August 9, 2022.
Who are the main investors in FullStory?
Key investors in FullStory include GV, Permira, Salesforce Ventures, Stripes, Kleiner Perkins.
Will FullStory IPO soon?
No public IPO plans have been announced for FullStory.
How can I track FullStory secondary market activity?
Caplight tracks bids, offers, and trades in FullStory's shares on secondary markets.