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Roster

Roster

Private
Lehi, UtahConsumer & Commercehttps://www.getroster.com/

Last Round

Seed

Jul 21, 2022

Total Funding Raised

$6M

Company Overview

Roster is a software company that provides a customer commerce and ambassador management platform to help brands recruit, engage, and reward influencers and brand ambassadors.

Sector

Consumer & Commerce

Verticals

Influencer Marketing, E-commerce, Creator Economy, User-Generated Content, Marketing

Business Model

B2B

Customer Profile

Subscription SaaS

AI Layer

Non-AI

Keywords

influencer marketing platformambassador managementcreator economyuser-generated contentUGCaffiliate marketing softwarebrand ambassador programinfluencer CRMword-of-mouth marketinge-commerce marketing toolscreator communityinfluencer seedingreferral trackingcommunity managementcreator management

Historical Pricing

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Caplight Momentum Score

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Roster Comparables

Compare Roster with similar companies based on industry and business-model similarity.

Roster comparables — related companies by embedding similarity
CompanySimilarityMarket Cap
BrandChamp
91%
Dotdigital Group PLC
85%
SocialLadder
85%

Roster Funding Rounds

Historical fundraising activity

Data table
RoundDateAmount RaisedValuationInvestorsSources
SeedJul 21, 2022

Key People

Founding team and executive leadership

James Davis

Co-Founder CTO

Founding Team

Roster Investors

Notable investors and investment history

Roster investors
InvestorRounds
Album VCSeed
Grix VCSeed
Peterson VenturesSeed

Recent news

Latest coverage and updates

  • integrates_withSep 15, 2026

    Roster, Inc. integrates with Klaviyo.

  • integrates_withSep 15, 2026

    Roster, Inc. integrates with Shopify Inc..

  • hiresAug 19, 2026

    Roster, Inc. hired Raj Nijjer as CEO on Aug 19th '26.

  • launchesAug 19, 2026

    Roster, Inc. launched Roster MCP Server on Aug 19th '26.

Roster Filings

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Roster filings preview — column headings only; records require access
TypeDateAmount OfferedAmount SoldFilingPagesDownload

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Frequently Asked Questions

Common questions about Roster's valuation, stock price, and market status.

Is Roster a public or private company?

Roster is a private company.

What is the current stock price of Roster?

Roster is a private company with no public stock price. No recent secondary market data is available.

How much is Roster worth (valuation)?

Valuation information for Roster is not publicly available.

Can I buy Roster stock?

Roster shares may be available on secondary markets subject to transfer restrictions. Caplight facilitates secondary market transactions for accredited investors. Visit https://www.caplight.com to learn more.

When was Roster's last funding round?

Roster's most recent funding round was Seed on July 21, 2022.

Who are the main investors in Roster?

Key investors in Roster include Grix VC.

Will Roster IPO soon?

No public IPO plans have been announced for Roster.

How can I track Roster secondary market activity?

Caplight tracks bids, offers, and trades for private companies. Visit https://www.caplight.com to monitor Roster's secondary market activity and sign up for updates.

Firmographic Details

HeadquartersLehi, Utah
Employee Range14
Year Founded2016
Last FundingJul 21, 2022

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