Good Good
PrivateLast Round
Series B
May 16, 2022
Total Funding Raised
$25M
Company Overview
Good Good operates in Consumer & Commerce and is based in Reykjavík. Its latest recorded funding round was a Series B round in May 2022.
Good Good is a food & beverage company that produces and sells a range of no-added-sugar products, including jams, spreads, and natural sweeteners.
Sector
Consumer & Commerce
Verticals
D2C Brands, Home & Lifestyle, E-commerce, Subscription Commerce
Business Model
B2B
Customer Profile
Hardware Sales
AI Layer
Non-AI
Historical Pricing
Historical view of private secondary pricing and transaction trends.
Good Good Comparables
Compare Good Good with similar companies based on industry and business-model similarity.
| Company | Similarity | Market Cap |
|---|---|---|
| Smash Foods | 88% | |
| ChocZero | 84% | |
| PANOS Brands | 77% |
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Good Good Funding Rounds
Historical fundraising activity
| Round | Date | Amount Raised | Valuation | Investors | Sources |
|---|---|---|---|---|---|
| Series B | May 16, 2022 | ||||
| Series A Extension | Oct 5, 2021 | ||||
| Series A | May 28, 2020 |
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Key People
Founding team and executive leadership
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Good Good Investors
Notable investors and investment history
| Investor | Rounds |
|---|---|
| Aton.JL | Series A Extension, Series A |
Market signals
Structured signals derived from secondary market and firmographic data.
- May 1, 2025
Monthly visitors grew 34% MoM, reaching 58.1K.
- Mar 27, 2025
Monthly visitors increased 39% MoM to 43.2K.
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Recent news
Latest coverage and updates
- decreases_headcount_bySep 4, 2026
GOOD GOOD Brand decreases headcount by 2 executives as CEO Matt Kendrick and President Joe Flannery surrender their roles.
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Good Good Filings
Explore SEC and related filing metadata, where available.
| Type | Date | Amount Offered | Amount Sold | Filing | Pages | Download |
|---|
Filing documents are not displayed on this public page. Request access to learn about available coverage.
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Frequently Asked Questions
Common questions about Good Good's valuation, stock price, and market status.
Is Good Good a public or private company?
Good Good is a private company.
What is the current stock price of Good Good?
Good Good is a private company, so its shares have no public market price. Caplight tracks Good Good's secondary market activity and provides MarketPrice™ estimates of its share price to Caplight users.
How much is Good Good worth (valuation)?
Valuation information for Good Good is not publicly available.
Can I buy Good Good stock?
Good Good shares may be available on secondary markets subject to transfer restrictions. Caplight facilitates secondary market transactions for accredited investors.
When was Good Good's last funding round?
Good Good's most recent funding round was Series B on May 16, 2022.
Who are the main investors in Good Good?
Key investors in Good Good include Aton.JL.
Will Good Good IPO soon?
No public IPO plans have been announced for Good Good.
How can I track Good Good secondary market activity?
Caplight tracks bids, offers, and trades in Good Good's shares on secondary markets.