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Habit Factory Co., Ltd.

Habit Factory Co., Ltd.

Private

Last Round

Series D

Oct 23, 2025

Est. Valuation

$104.6M

Total Funding Raised

$51.48M

Momentum

Top 50%

of companies Caplight tracks

Company Overview

Habit Factory Co., Ltd. is a fintech company that provides an AI-driven platform for insurance analysis, personalized recommendations, and mortgage services.

Sector

FinTech

Verticals

InsurTech, Lending & Credit, Personal Finance

Business Model

B2C

Customer Profile

Marketplace Commission, Freemium

AI Layer

Application

Keywords

insurance comparisonmortgage brokerageInsurTechdigital mortgage brokerAI-driven fintechinsurance marketplaceinsurance analysisAI mortgage recommendationPropTechreal estate financepersonalized recommendationsautomated data analysisclaims assistance

Historical Pricing

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Caplight Momentum Score

Proprietary index based on bid/ask volume and sentiment.

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Habit Factory Co., Ltd. Comparables

Compare Habit Factory Co., Ltd. with similar companies based on industry and business-model similarity.

Habit Factory Co., Ltd. comparables — related companies by embedding similarity
CompanySimilarityMarket Cap
GoodRich Co., Ltd.
80%
Aijinet
77%
Welgram
75%

Habit Factory Co., Ltd. Funding Rounds

Historical fundraising activity

Data table
RoundDateAmount RaisedValuationInvestorsSources
Series DOct 23, 2025
Series CNov 28, 2023
Series BNov 16, 2021
Series AApr 13, 2020
Pre SeedJul 23, 2019
Seed
Jun 30, 2017

Key People

Founding team and executive leadership

Dong Ik Lee

Founder & CEO

Founding Team

Yunho Jung

CEO 공동대표

Executive Team

Juheon Lee

Chief Technology Officer

Executive Team

Taehyo Om

Chief Technology Officer

Executive Team

Habit Factory Co., Ltd. Investors

Notable investors and investment history

Habit Factory Co., Ltd. investors
InvestorRounds
Z Venture CapitalSeries D
Shinhan Venture InvestmentSeries D, Series C
Smilegate InvestmentSeries C, Series D
TransLink CapitalSeries A, Pre Seed
KB InvestmentSeries D, Seed, Series B, Series C
Murex PartnersSeries C
Korea Growth Investment CorporationSeries C

Market signals

Structured signals derived from secondary market and firmographic data.

  • Feb 23, 2026

    Grew 17% QoQ, from 35 to 41 employees.

  • Nov 8, 2025

    Monthly visitors increased 135% MoM, reaching 6.5K.

Habit Factory Co., Ltd. Filings

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Habit Factory Co., Ltd. filings preview — column headings only; records require access
TypeDateAmount OfferedAmount SoldFilingPagesDownload

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Frequently Asked Questions

Common questions about Habit Factory Co., Ltd.'s valuation, stock price, and market status.

Is Habit Factory Co., Ltd. a public or private company?

Habit Factory Co., Ltd. is a private company.

What is the current stock price of Habit Factory Co., Ltd.?

Habit Factory Co., Ltd. is a private company with no public stock price. No recent secondary market data is available.

How much is Habit Factory Co., Ltd. worth (valuation)?

Habit Factory Co., Ltd.'s valuation is estimated at $104.6M based on funding round data.

Can I buy Habit Factory Co., Ltd. stock?

Habit Factory Co., Ltd. shares may be available on secondary markets subject to transfer restrictions. Caplight facilitates secondary market transactions for accredited investors. Visit https://www.caplight.com to learn more.

When was Habit Factory Co., Ltd.'s last funding round?

Habit Factory Co., Ltd.'s most recent funding round was Series D on October 23, 2025.

Who are the main investors in Habit Factory Co., Ltd.?

Key investors in Habit Factory Co., Ltd. include Z Venture Capital, Smilegate Investment, TransLink Capital, Murex Partners.

Will Habit Factory Co., Ltd. IPO soon?

No public IPO plans have been announced for Habit Factory Co., Ltd..

How can I track Habit Factory Co., Ltd. secondary market activity?

Caplight tracks bids, offers, and trades for private companies. Visit https://www.caplight.com to monitor Habit Factory Co., Ltd.'s secondary market activity and sign up for updates.

Firmographic Details

HeadquartersSeoul
Employee Range45
Year Founded2015
Last FundingOct 23, 2025

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