Happiest Baby
PrivateLast Round
Series C
Jun 28, 2021
Total Funding Raised
$79M
Company Overview
Happiest Baby operates in Consumer & Commerce and is based in Los Angeles, California. Its latest recorded funding round was a Series C round in June 2021.
Happiest Baby is a baby care technology company that develops science-based products, including the SNOO smart sleeper bassinet, designed to enhance infant sleep and well-being.
Sector
Consumer & Commerce
Verticals
Consumer Electronics, D2C Brands, Subscription Commerce, Medical Devices, Home & Lifestyle
Business Model
B2C
Customer Profile
Hardware Sales, Hardware + Subscription, Subscription SaaS
AI Layer
Application
Historical Pricing
Historical view of private secondary pricing and transaction trends.
Happiest Baby Comparables
Compare Happiest Baby with similar companies based on industry and business-model similarity.
| Company | Similarity | Market Cap |
|---|---|---|
| UPPAbaby | 86% | |
| Cradlewise | 84% | |
| Helen of Troy Limited | 76% |
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Happiest Baby Funding Rounds
Historical fundraising activity
| Round | Date | Amount Raised | Valuation | Investors | Sources |
|---|---|---|---|---|---|
| Series C | Jun 28, 2021 | ||||
| Series B | Dec 11, 2018 |
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Key People
Founding team and executive leadership
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Happiest Baby Investors
Notable investors and investment history
| Investor | Rounds |
|---|---|
| GV | Series B |
| Lux Capital | Series A |
| Obvious Ventures | Series A |
| Greycroft | Series B |
| Felicis Ventures | Series A |
| Sallfort Privatbank AG | Series B |
Market signals
Structured signals derived from secondary market and firmographic data.
- Dec 11, 2018
$23M round led by Greycroft.
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Recent news
Latest coverage and updates
- launchesNov 1, 2026
Happiest Baby, Inc. launches a $20-per-month premium subscription that unlocks certain Snoo Smart Sleeper features while core rocking and sound controls remain available through the free app.
- has_issues_withAug 7, 2026
Happiest Baby, Inc. announces a voluntary recall of its extra-small and extra-large SNOO Sacks in California on Aug 7th '26 after the FDA advises that the sizes require premarket authorization.
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Happiest Baby Filings
Explore SEC and related filing metadata, where available.
| Type | Date | Amount Offered | Amount Sold | Filing | Pages | Download |
|---|
Filing documents are not displayed on this public page. Request access to learn about available coverage.
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Frequently Asked Questions
Common questions about Happiest Baby's valuation, stock price, and market status.
Is Happiest Baby a public or private company?
Happiest Baby is a private company.
What is the current stock price of Happiest Baby?
Happiest Baby is a private company, so its shares have no public market price. Caplight tracks Happiest Baby's secondary market activity and provides MarketPrice™ estimates of its share price to Caplight users.
How much is Happiest Baby worth (valuation)?
Valuation information for Happiest Baby is not publicly available.
Can I buy Happiest Baby stock?
Happiest Baby shares may be available on secondary markets subject to transfer restrictions. Caplight facilitates secondary market transactions for accredited investors.
When was Happiest Baby's last funding round?
Happiest Baby's most recent funding round was Series C on June 28, 2021.
Who are the main investors in Happiest Baby?
Key investors in Happiest Baby include Lux Capital, Greycroft.
Will Happiest Baby IPO soon?
No public IPO plans have been announced for Happiest Baby.
How can I track Happiest Baby secondary market activity?
Caplight tracks bids, offers, and trades in Happiest Baby's shares on secondary markets.