HowGood
PrivateLast Round
Series B
May 18, 2022
Total Funding Raised
$24.7M
Momentum
Top 25%
of companies Caplight tracks
Company Overview
HowGood operates in Energy & Sustainability and is based in Stone Ridge, New York. Its latest recorded funding round was a Series B round in May 2022.
HowGood is a sustainability intelligence company that operates a SaaS data platform called Latis to provide ingredient-level analysis on environmental and social impacts for the food and beverage industry.
Sector
Energy & Sustainability
Verticals
ESG Analytics, Supply Chain, Vertical SaaS
Business Model
B2B
Customer Profile
Subscription SaaS, Data as a Service
AI Layer
Application
Historical Pricing
Historical view of private secondary pricing and transaction trends.
HowGood Comparables
Compare HowGood with similar companies based on industry and business-model similarity.
| Company | Similarity | Market Cap |
|---|---|---|
| Mondra | 86% | |
| CarbonCloud | 86% | |
| Regrow Ag | 81% |
For institutional investors. Book with your work email.
HowGood Funding Rounds
Historical fundraising activity
| Round | Date | Amount Raised | Valuation | Investors | Sources |
|---|---|---|---|---|---|
| Series B | May 18, 2022 | ||||
| Series A | Feb 22, 2021 | ||||
| Series A | Feb 28, 2017 | ||||
| Seed | Sep 17, 2014 |
For institutional investors. Book with your work email.
Key People
Founding team and executive leadership
For institutional investors. Book with your work email.
HowGood Investors
Notable investors and investment history
| Investor | Rounds |
|---|---|
| Great Oaks Venture Capital | Seed, Series A |
| Titan Grove | Series B |
| Humanity United | Series A |
| Contour Venture Partners | Series A |
| FirstMark Capital | Series A, Series B, Seed |
| Danone Manifesto Ventures | Series A |
| HighLine Ventures | Seed |
For institutional investors. Book with your work email.
Market signals
Structured signals derived from secondary market and firmographic data.
- Aug 20, 2026
Monthly visitors grew 69% MoM, reaching 10.1K.
- Mar 20, 2026
Added KAGOME, a Food & Beverage company, as a customer.
For institutional investors. Book with your work email.
HowGood Filings
Explore SEC and related filing metadata, where available.
| Type | Date | Amount Offered | Amount Sold | Filing | Pages | Download |
|---|
Filing documents are not displayed on this public page. Request access to learn about available coverage.
Book a demoFor institutional investors. Book with your work email.
Frequently Asked Questions
Common questions about HowGood's valuation, stock price, and market status.
Is HowGood a public or private company?
HowGood is a private company.
What is the current stock price of HowGood?
HowGood is a private company, so its shares have no public market price. Caplight tracks HowGood's secondary market activity and provides MarketPrice™ estimates of its share price to Caplight users.
How much is HowGood worth (valuation)?
Valuation information for HowGood is not publicly available.
Can I buy HowGood stock?
HowGood shares may be available on secondary markets subject to transfer restrictions. Caplight facilitates secondary market transactions for accredited investors.
When was HowGood's last funding round?
HowGood's most recent funding round was Series B on May 18, 2022.
Who are the main investors in HowGood?
Key investors in HowGood include Titan Grove, Contour Venture Partners, FirstMark Capital.
Will HowGood IPO soon?
No public IPO plans have been announced for HowGood.
How can I track HowGood secondary market activity?
Caplight tracks bids, offers, and trades in HowGood's shares on secondary markets.