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Kreatures of Habit

Kreatures of Habit

Private
New York City, New YorkConsumer & Commercehttps://kreaturesofhabit.com/

Last Round

Crowdfunding

Oct 29, 2025

Est. Valuation

$16.92M

Total Funding Raised

$3.1M

Momentum

Top 10%

of companies Caplight tracks

Company Overview

Kreatures of Habit is a wellness and consumer packaged goods company that offers plant-based, high-protein nutritional products and sleep aids designed to support healthy daily habits.

Sector

Consumer & Commerce

Verticals

D2C Brands, Sports & Fitness, Subscription Commerce, E-commerce

Business Model

B2C

Customer Profile

Hardware Sales, Subscription SaaS

AI Layer

Non-AI

Keywords

functional nutritionovernight oatsCPGwellness brandsubscription boxprotein barD2Csleep supporthealthy breakfastsuperfoodlifestyle branddirect-to-consumermeal replacementhabit buildingconsumer packaged goods

Historical Pricing

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Caplight Momentum Score

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Kreatures of Habit Comparables

Compare Kreatures of Habit with similar companies based on industry and business-model similarity.

Kreatures of Habit comparables — related companies by embedding similarity
CompanySimilarityMarket Cap
Oats Overnight
87%
HOLOS
83%
MUSH
81%

Kreatures of Habit Funding Rounds

Historical fundraising activity

Data table
RoundDateAmount RaisedValuationInvestorsSources
CrowdfundingOct 29, 2025
SeedAug 26, 2021

Key People

Founding team and executive leadership

Michael Chernow

Founder, Chief Executive Officer

Founding Team

Kreatures of Habit Investors

Notable investors and investment history

Kreatures of Habit investors
InvestorRounds
New York Venture PartnersSeed

Market signals

Structured signals derived from secondary market and firmographic data.

  • Aug 20, 2026

    Monthly visitors grew 170% MoM, reaching 45.2K.

  • Apr 15, 2026

    Monthly visitors increased 53% MoM.

Recent news

Latest coverage and updates

  • launchesAug 25, 2026

    Kreatures of Habit launched Blueberry Cream Cruncher on Aug 25th '26.

  • launchesAug 4, 2026

    Kreatures of Habit launched protein-packed bar formulated with the supplement. on Nov 1st '25.

Kreatures of Habit Filings

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Kreatures of Habit filings preview — column headings only; records require access
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Frequently Asked Questions

Common questions about Kreatures of Habit's valuation, stock price, and market status.

Is Kreatures of Habit a public or private company?

Kreatures of Habit is a private company.

What is the current stock price of Kreatures of Habit?

Kreatures of Habit is a private company with no public stock price. No recent secondary market data is available.

How much is Kreatures of Habit worth (valuation)?

Kreatures of Habit's valuation is estimated at $17.3M based on funding round data.

Can I buy Kreatures of Habit stock?

Kreatures of Habit shares may be available on secondary markets subject to transfer restrictions. Caplight facilitates secondary market transactions for accredited investors. Visit https://www.caplight.com to learn more.

When was Kreatures of Habit's last funding round?

Kreatures of Habit's most recent funding round was Crowdfunding on October 29, 2025.

Who are the main investors in Kreatures of Habit?

Key investors in Kreatures of Habit include New York Venture Partners.

Will Kreatures of Habit IPO soon?

No public IPO plans have been announced for Kreatures of Habit.

How can I track Kreatures of Habit secondary market activity?

Caplight tracks bids, offers, and trades for private companies. Visit https://www.caplight.com to monitor Kreatures of Habit's secondary market activity and sign up for updates.

Firmographic Details

HeadquartersNew York City, New York
Employee Range5
Year Founded2021
Last FundingOct 29, 2025

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