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Magic Spoon

Magic Spoon

Private
New York City, New YorkConsumer & Commercehttps://magicspoon.com/

Last Round

Series B

Jun 13, 2022

Total Funding Raised

$122.67M

Momentum

Top 25%

of companies Caplight tracks

Company Overview

Magic Spoon is a food and beverage company that produces healthy breakfast cereals, granola, and cereal treats made with protein and natural sweeteners.

Sector

Consumer & Commerce

Verticals

D2C Brands, Subscription Commerce, E-commerce, Home & Lifestyle, Influencer Marketing

Business Model

B2C

Customer Profile

Subscription SaaS

AI Layer

Non-AI

Keywords

protein cerealketo cereallow-sugar cerealbetter-for-you fooddirect-to-consumerD2Chigh-protein snacksfunctional foodomnichannel retailsubscription boxCPG brandhealthy breakfastinfluencer marketinglow-carb dietdigital-first brand

Historical Pricing

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Caplight Momentum Score

Proprietary index based on bid/ask volume and sentiment.

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Magic Spoon Comparables

Compare Magic Spoon with similar companies based on industry and business-model similarity.

Magic Spoon comparables — related companies by embedding similarity
CompanySimilarityMarket Cap
Catalina Crunch
94%
Three Wishes Cereal
92%
Legendary Foods
85%

Magic Spoon Funding Rounds

Historical fundraising activity

Data table
RoundDateAmount RaisedValuationInvestorsSources
Series BJun 13, 2022
Series ANov 3, 2020
Convertible DebtJun 19, 2020
SeedSep 12, 2019

Key People

Founding team and executive leadership

Julie Atwood

Chief Financial Officer

Executive Team

Darren Smith

Chief Operating Officer

Executive Team

David Yarmoff

COO

Executive Team

Magic Spoon Investors

Notable investors and investment history

Magic Spoon investors
InvestorRounds
XYZ Venture CapitalSeries B
DGNL VenturesSeed
Coefficient CapitalSeries B
Constellation CapitalSeries B
Collaborative FundSeed
Wild VenturesSeed
TGZ CapitalSeries B

Market signals

Structured signals derived from secondary market and firmographic data.

  • Apr 1, 2026

    Launched Protein Treats and Protein Granola.

  • Mar 17, 2026

    Introduced new 'Protein Pastries' product line.

Recent news

Latest coverage and updates

  • launchesJun 30, 2026

    Magic Spoon Inc. launched protein oatmeal on Jun 30th '26.

Magic Spoon Filings

Explore SEC and related filing metadata, where available.

Magic Spoon filings preview — column headings only; records require access
TypeDateAmount OfferedAmount SoldFilingPagesDownload

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Frequently Asked Questions

Common questions about Magic Spoon's valuation, stock price, and market status.

Is Magic Spoon a public or private company?

Magic Spoon is a private company.

What is the current stock price of Magic Spoon?

Magic Spoon is a private company with no public stock price. No recent secondary market data is available.

How much is Magic Spoon worth (valuation)?

Valuation information for Magic Spoon is not publicly available.

Can I buy Magic Spoon stock?

Magic Spoon shares may be available on secondary markets subject to transfer restrictions. Caplight facilitates secondary market transactions for accredited investors. Visit https://www.caplight.com to learn more.

When was Magic Spoon's last funding round?

Magic Spoon's most recent funding round was Series B on June 13, 2022.

Who are the main investors in Magic Spoon?

Key investors in Magic Spoon include HighPost Capital, Wafra, Siddhi Capital, Lightspeed Venture Partners.

Will Magic Spoon IPO soon?

No public IPO plans have been announced for Magic Spoon.

How can I track Magic Spoon secondary market activity?

Caplight tracks bids, offers, and trades for private companies. Visit https://www.caplight.com to monitor Magic Spoon's secondary market activity and sign up for updates.

Firmographic Details

HeadquartersNew York City, New York
Employee Range67
Year Founded2019
Last FundingJun 13, 2022

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