MERIT
PrivateLast Round
Series A
Sep 14, 2021
Total Funding Raised
$20M
Company Overview
MERIT operates in Consumer & Commerce and is based in West Hollywood, California. Its latest recorded funding round was a Series A round in September 2021.
MERIT is a personal products company that provides minimalist and clean makeup and skincare products.
Sector
Consumer & Commerce
Verticals
Fashion & Beauty, D2C Brands, E-commerce
Business Model
B2C
Customer Profile
Hardware Sales
AI Layer
Non-AI
Historical Pricing
Historical view of private secondary pricing and transaction trends.
MERIT Comparables
Compare MERIT with similar companies based on industry and business-model similarity.
| Company | Similarity | Market Cap |
|---|---|---|
| Tower 28 Beauty | 89% | |
| Jones Road Beauty | 88% | |
| Milk Makeup | 86% |
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MERIT Funding Rounds
Historical fundraising activity
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Key People
Founding team and executive leadership
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MERIT Investors
Notable investors and investment history
| Investor | Rounds |
|---|---|
| MarcyPen Capital Partners | Series A |
| Marcy Venture Partners | Series A |
| L Catterton | Series A |
| Sonoma Brands Capital | Series A |
Market signals
Structured signals derived from secondary market and firmographic data.
- Mar 1, 2026
Products now available in Sephora stores nationwide.
- Apr 12, 2025
Launched Great Skin moisturiser and travel-sized products.
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Recent news
Latest coverage and updates
- launchesNov 11, 2026
Merit Beauty launches Great Skin Rich Moisturizer, a non-greasy gel-to-balm moisturizer that provides a visibly plump, dewy finish and preps skin for makeup; it is coming soon.
- launchesOct 8, 2026
Merit Beauty launches Retrospect, a punchy extrait inspired by vintage perfumery that surrounds the wearer with powdery warmth, in 2026.
- launchesOct 8, 2026
Merit Beauty launches its second scent, New Wave L'Extrait de Parfum, an unconventional amber fragrance that reimagines a classic Ambre 83 structure, and makes it available to buy in Oct '26.
- launchesSep 26, 2026
Merit Beauty launches the limited Winter Set, Lip Trio and Retrospect Soap Trio with Erdem, translating Erdem’s London Fashion Week palette into makeup and body-care sets that go on sale globally on Sep 22nd '26.
- partners_withSep 14, 2026
On Sep 14th '26, Merit Beauty partners with Erdem on a limited-edition beauty collection featuring three sets and bespoke packaging developed with the designer.
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MERIT Filings
Explore SEC and related filing metadata, where available.
| Type | Date | Amount Offered | Amount Sold | Filing | Pages | Download |
|---|
Filing documents are not displayed on this public page. Request access to learn about available coverage.
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Frequently Asked Questions
Common questions about MERIT's valuation, stock price, and market status.
Is MERIT a public or private company?
MERIT is a private company.
What is the current stock price of MERIT?
MERIT is a private company, so its shares have no public market price. Caplight tracks MERIT's secondary market activity and provides MarketPrice™ estimates of its share price to Caplight users.
How much is MERIT worth (valuation)?
Valuation information for MERIT is not publicly available.
Can I buy MERIT stock?
MERIT shares may be available on secondary markets subject to transfer restrictions. Caplight facilitates secondary market transactions for accredited investors.
When was MERIT's last funding round?
MERIT's most recent funding round was Series A on September 14, 2021.
Who are the main investors in MERIT?
Key investors in MERIT include L Catterton.
Will MERIT IPO soon?
No public IPO plans have been announced for MERIT.
How can I track MERIT secondary market activity?
Caplight tracks bids, offers, and trades in MERIT's shares on secondary markets.