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Motive

Motive

Private
Oklahoma City, OklahomaMobility, Transportation & Logisticshttps://motivehq.com

Last Round

Series A

Jan 7, 2025

Est. Valuation

$29M

Total Funding Raised

$13.44M

Momentum

Top 25%

of companies Caplight tracks

Company Overview

Motive operates in Mobility, Transportation & Logistics and is based in Oklahoma City, Oklahoma. Its latest recorded funding round was a Series A round in January 2025.

Motive is a business/productivity software company that provides a website and digital retailing platform for automakers and car dealerships.

Sector

Mobility, Transportation & Logistics

Verticals

Fleet Management, Logistics Software, Supply Chain Tracking, Compliance & Risk, IoT Hardware

Business Model

B2B

Customer Profile

Hardware + Subscription, Subscription SaaS, Hardware Sales, Payment Processing Fee, Government Contracts, Services & Consulting

AI Layer

Application

Historical Pricing

Historical view of private secondary pricing and transaction trends.

Pricing history

Caplight clients see full MarketPrice™ history and secondary transactions.

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Caplight Momentum Score

Proprietary index based on bid/ask volume and sentiment.

Momentum history

Caplight clients track how buyer interest and sentiment change over time.

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Motive Comparables

Compare Motive with similar companies based on industry and business-model similarity.

Motive comparables — related companies by embedding similarity
CompanySimilarityMarket Cap
Samsara Inc
82%
Teletrac Navman
79%
GPS Insight
76%
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Motive Funding Rounds

Historical fundraising activity

Data table
RoundDateAmount RaisedValuationInvestorsSources
Series AJan 7, 2025
Series ADec 2, 2024
SeedNov 1, 2022
SeedSep 1, 2020
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Key People

Founding team and executive leadership

Jordan Robare

Chief Financial Officer

Executive Team

Matthew Adragna

Director Of Sales And Business Development, Chief Operating Officer

Executive Team

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Motive Investors

Notable investors and investment history

Motive investors
InvestorRounds
LAUNCHSeries A
Armory Square VenturesSeed, Series A
LAUNCH FundSeries A
Cortado VenturesSeed, Series A
5150 CapitalSeries A

Market signals

Structured signals derived from secondary market and firmographic data.

  • Aug 21, 2026

    Monthly visitors increased 41% MoM.

  • Aug 6, 2026

    Added Thunder Basin Ford as a customer

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Recent news

Latest coverage and updates

  • launchesNov 1, 2026

    Motive, Inc. unveils MCP in Nov '26, enabling dealers to manage website pages, navigation, forms, feeds, pricing, inventory search and specials through AI assistants.

  • integrates_withAug 17, 2026

    Motive, Inc. offers native integration with RouteOne LLC as part of its platform's built-in trade-in, service scheduling, and credit application tools for Stellantis dealers across the United States in Aug '26.

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Motive Filings

Explore SEC and related filing metadata, where available.

Motive filings preview — column headings only; records require access
TypeDateAmount OfferedAmount SoldFilingPagesDownload

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Frequently Asked Questions

Common questions about Motive's valuation, stock price, and market status.

Is Motive a public or private company?

Motive is a private company.

What is the current stock price of Motive?

Motive is a private company, so its shares have no public market price. Caplight tracks Motive's secondary market activity and provides MarketPrice™ estimates of its share price to Caplight users.

How much is Motive worth (valuation)?

Motive's valuation is estimated at $29.0M based on funding round data.

Can I buy Motive stock?

Motive shares may be available on secondary markets subject to transfer restrictions. Caplight facilitates secondary market transactions for accredited investors.

When was Motive's last funding round?

Motive's most recent funding round was Series A on January 7, 2025.

Who are the main investors in Motive?

Key investors in Motive include LAUNCH, Armory Square Ventures, LAUNCH Fund, Cortado Ventures, 5150 Capital.

Will Motive IPO soon?

No public IPO plans have been announced for Motive.

How can I track Motive secondary market activity?

Caplight tracks bids, offers, and trades in Motive's shares on secondary markets.

Firmographic Details

HeadquartersOklahoma City, Oklahoma
Employee Range42
Year Founded2020
Last FundingJan 7, 2025

Institutional Data Access

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