The New Primal
PrivateLast Round
Debt
Sep 24, 2025
Total Funding Raised
$15M
Momentum
Top 10%
of companies Caplight tracks
Company Overview
The New Primal operates in Consumer & Commerce and is based in Charleston, South Carolina. Its latest recorded funding round was a Debt round in September 2025.
The New Primal is a food products company that produces and sells clean-ingredient meat snacks, seasonings, dressings, and condiments.
Sector
Consumer & Commerce
Verticals
D2C Brands, E-commerce, Subscription Commerce, Home & Lifestyle
Business Model
B2B2C
Customer Profile
Hardware Sales, Hardware + Subscription, Government Contracts
AI Layer
Non-AI
Historical Pricing
Historical view of private secondary pricing and transaction trends.
The New Primal Comparables
Compare The New Primal with similar companies based on industry and business-model similarity.
| Company | Similarity | Market Cap |
|---|---|---|
| Chomps | 89% | |
| Archer | 89% | |
| Castleray | 87% |
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The New Primal Funding Rounds
Historical fundraising activity
| Round | Date | Amount Raised | Valuation | Investors | Sources |
|---|---|---|---|---|---|
| Debt | Sep 24, 2025 | ||||
| Series B | Jul 29, 2021 |
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Key People
Founding team and executive leadership
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The New Primal Investors
Notable investors and investment history
| Investor | Rounds |
|---|---|
| Third Prime | VC Round |
| Manna Tree | Series B |
| SG Credit Partners | Debt |
Market signals
Structured signals derived from secondary market and firmographic data.
- Aug 21, 2026
Monthly visitors increased 317% MoM.
- May 17, 2026
Monthly visitors increased 208% MoM, reaching 60.5K.
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Recent news
Latest coverage and updates
- launchesOct 7, 2026
The New Primal announces the debut of its 12-count Fajita Seasoned Chicken Sticks, a convenient zero-added-sugar snack with nine grams of protein per stick, at Costco clubs across Texas on Oct 5th '26.
- has_revenue_increased_bySep 28, 2026
The New Primal is on track to achieve more than 40% growth in sales on Instacart this year, with new-to-brand consumer acquisition growing more than 50%.
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The New Primal Filings
Explore SEC and related filing metadata, where available.
| Type | Date | Amount Offered | Amount Sold | Filing | Pages | Download |
|---|
Filing documents are not displayed on this public page. Request access to learn about available coverage.
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Frequently Asked Questions
Common questions about The New Primal's valuation, stock price, and market status.
Is The New Primal a public or private company?
The New Primal is a private company.
What is the current stock price of The New Primal?
The New Primal is a private company, so its shares have no public market price. Caplight tracks The New Primal's secondary market activity and provides MarketPrice™ estimates of its share price to Caplight users.
How much is The New Primal worth (valuation)?
Valuation information for The New Primal is not publicly available.
Can I buy The New Primal stock?
The New Primal shares may be available on secondary markets subject to transfer restrictions. Caplight facilitates secondary market transactions for accredited investors.
When was The New Primal's last funding round?
The New Primal's most recent funding round was Debt on September 24, 2025.
Who are the main investors in The New Primal?
Key investors in The New Primal include Manna Tree, SG Credit Partners.
Will The New Primal IPO soon?
No public IPO plans have been announced for The New Primal.
How can I track The New Primal secondary market activity?
Caplight tracks bids, offers, and trades in The New Primal's shares on secondary markets.