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Novi

Novi

Private
San Francisco, CaliforniaEnterprise Softwarehttps://www.noviconnect.com/

Last Round

Series B

Feb 4, 2022

Total Funding Raised

$51.8M

Momentum

Top 25%

of companies Caplight tracks

Company Overview

Novi is a technology company that provides an AI-driven product discoverability and data management platform for consumer packaged goods brands and retailers.

Sector

Enterprise Software

Verticals

Supply Chain, Compliance & Risk, Retail Technology, Fashion & Beauty

Business Model

B2B

Customer Profile

Subscription SaaS, Marketplace Commission

AI Layer

Application

Keywords

product information managementPIMsupply chain transparencyCPG data platformretail complianceanswer engine optimizationAEOAI shopping optimizerB2B marketplaceproduct onboardingSKU optimizationsupply chain dataretail techbeauty techAI agent security

Historical Pricing

Historical view of private secondary pricing and transaction trends.

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Caplight Momentum Score

Proprietary index based on bid/ask volume and sentiment.

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Track how buyer interest and sentiment changes over time.

Novi Comparables

Compare Novi with similar companies based on industry and business-model similarity.

Novi comparables — related companies by embedding similarity
CompanySimilarityMarket Cap
The Good Face Project
85%
UL Solutions
71%
NielsenIQ
70%

Novi Funding Rounds

Historical fundraising activity

Data table
RoundDateAmount RaisedValuationInvestorsSources
Series BFeb 4, 2022
Series ASep 7, 2021
SeedFeb 27, 2020

Key People

Founding team and executive leadership

Kimberly Shenk

Co-founder & CEO

Founding Team

Novi Investors

Notable investors and investment history

Novi investors
InvestorRounds
Slow VenturesSeed
MaveronSeed
Greylock PartnersSeries B, Series A
Cowboy VenturesSeed
Marin Sonoma Impact VenturesSeries B
Khosla VenturesSeed
Defy Partners ManagementSeed, Series B, Series A

Market signals

Structured signals derived from secondary market and firmographic data.

  • Aug 22, 2026

    Monthly visitors grew 103% MoM, reaching 17.8K.

  • Oct 1, 2025

    Target, Sephora, and Bloomingdale's are among its clients.

Novi Filings

Explore SEC and related filing metadata, where available.

Novi filings preview — column headings only; records require access
TypeDateAmount OfferedAmount SoldFilingPagesDownload

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Frequently Asked Questions

Common questions about Novi's valuation, stock price, and market status.

Is Novi a public or private company?

Novi is a private company.

What is the current stock price of Novi?

Novi is a private company with no public stock price. No recent secondary market data is available.

How much is Novi worth (valuation)?

Valuation information for Novi is not publicly available.

Can I buy Novi stock?

Novi shares may be available on secondary markets subject to transfer restrictions. Caplight facilitates secondary market transactions for accredited investors. Visit https://www.caplight.com to learn more.

When was Novi's last funding round?

Novi's most recent funding round was Series B on February 4, 2022.

Who are the main investors in Novi?

Key investors in Novi include Greylock Partners, Defy Partners Management.

Will Novi IPO soon?

No public IPO plans have been announced for Novi.

How can I track Novi secondary market activity?

Caplight tracks bids, offers, and trades for private companies. Visit https://www.caplight.com to monitor Novi's secondary market activity and sign up for updates.

Firmographic Details

HeadquartersSan Francisco, California
Employee Range39
Year Founded2019
Last FundingFeb 4, 2022

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