Permutive
PrivateLast Round
Series C
Nov 2, 2021
Est. Valuation
$1.71M
Total Funding Raised
$104.92M
Momentum
Top 10%
of companies Caplight tracks
Company Overview
Permutive operates in AI, Data & Cloud Infrastructure and is based in London. Its latest recorded funding round was a Series C round in November 2021.
Permutive is a data management and advertising technology company that provides a privacy-first audience platform enabling publishers and advertisers to collect, analyze, and activate first-party data without relying on third-party cookies.
Sector
AI, Data & Cloud Infrastructure
Verticals
Digital Advertising, Digital Publishing, Data Governance, Data Integration
Business Model
B2B
Customer Profile
Subscription SaaS
AI Layer
Infrastructure
Historical Pricing
Historical view of private secondary pricing and transaction trends.
Permutive Comparables
Compare Permutive with similar companies based on industry and business-model similarity.
| Company | Similarity | Market Cap |
|---|---|---|
| Optable | 84% | |
| Publicis Groupe SA | 80% | |
| ID5.io | 78% |
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Permutive Funding Rounds
Historical fundraising activity
| Round | Date | Amount Raised | Valuation | Investors | Sources |
|---|---|---|---|---|---|
| Series C | Nov 2, 2021 | ||||
| Series B | Jul 8, 2020 | ||||
| Series A | Jan 12, 2018 | ||||
| Seed | May 22, 2015 | ||||
| Accelerator | Aug 1, 2014 |
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Key People
Founding team and executive leadership
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Permutive Investors
Notable investors and investment history
| Investor | Rounds |
|---|---|
| SoftBank Investment Advisers | Series C |
| EQT Ventures | Series A, Series B, Series C |
| SoftBank Group | Series C |
| Y Combinator | Seed, Accelerator, Series A |
| ACE & Company | Series C |
| EQT Ventures | Series B, Series C, Series A |
| Entrepreneurs First | Accelerator, Series A, Seed, Series B |
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Market signals
Structured signals derived from secondary market and firmographic data.
- Mar 4, 2026
State Street and Sonos listed as customers.
- Mar 4, 2026
Platform serves over 2 billion user devices monthly.
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Recent news
Latest coverage and updates
- integrates_withSep 21, 2026
Permutive integrates with TransUnion LLC's identity graph to address audience-targeting challenges when users opt out of data sharing and cookie tracking, with the companies announcing the integration on Sep 21st '26.
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Permutive Filings
Explore SEC and related filing metadata, where available.
| Type | Date | Amount Offered | Amount Sold | Filing | Pages | Download |
|---|
Filing documents are not displayed on this public page. Request access to learn about available coverage.
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Frequently Asked Questions
Common questions about Permutive's valuation, stock price, and market status.
Is Permutive a public or private company?
Permutive is a private company.
What is the current stock price of Permutive?
Permutive is a private company, so its shares have no public market price. Caplight tracks Permutive's secondary market activity and provides MarketPrice™ estimates of its share price to Caplight users.
How much is Permutive worth (valuation)?
Permutive's valuation is estimated at $1.7M based on funding round data.
Can I buy Permutive stock?
Permutive shares may be available on secondary markets subject to transfer restrictions. Caplight facilitates secondary market transactions for accredited investors.
When was Permutive's last funding round?
Permutive's most recent funding round was Series C on November 2, 2021.
Who are the main investors in Permutive?
Key investors in Permutive include SoftBank Investment Advisers, SoftBank Group, Y Combinator, EQT Ventures, Octopus Ventures.
Will Permutive IPO soon?
No public IPO plans have been announced for Permutive.
How can I track Permutive secondary market activity?
Caplight tracks bids, offers, and trades in Permutive's shares on secondary markets.