Persado
PrivateLast Round
Debt
Oct 24, 2017
Total Funding Raised
$96M
Momentum
Top 25%
of companies Caplight tracks
Company Overview
Persado operates in Enterprise Software and is based in New York City, New York. Its latest recorded funding round was a Debt round in October 2017.
Persado is a marketing technology company that provides an AI-powered platform for generating and optimizing personalized, emotionally engaging marketing content.
Sector
Enterprise Software
Verticals
Marketing, NLP & Conversational AI, Compliance & Risk, Content Creation, Personalization
Business Model
B2B
Customer Profile
Subscription SaaS, Services & Consulting, Revenue Share
AI Layer
Application
Historical Pricing
Historical view of private secondary pricing and transaction trends.
Persado Comparables
Compare Persado with similar companies based on industry and business-model similarity.
| Company | Similarity | Market Cap |
|---|---|---|
| Writer | 79% | |
| Jacquard | 79% | |
| Jasper | 76% |
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Persado Funding Rounds
Historical fundraising activity
| Round | Date | Amount Raised | Valuation | Investors | Sources |
|---|---|---|---|---|---|
| Debt | Oct 24, 2017 | ||||
| Series C | Apr 5, 2016 | ||||
| Series B | Jan 22, 2015 | ||||
| Series A | Feb 13, 2013 |
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Key People
Founding team and executive leadership
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Persado Investors
Notable investors and investment history
| Investor | Rounds |
|---|---|
| Bain Capital Ventures | Series B, Series C, Series A |
| Founder Collective | Series A |
| Citi Ventures | Series B, Series C |
| Goldman Sachs (Asia) LLC | Series C |
| Amex Ventures | Series B, Series C |
| Thompson Street Capital Partners | Series A |
| StarVest Partners | Series C, Series B |
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Market signals
Structured signals derived from secondary market and firmographic data.
- Apr 21, 2026
8 of the top 10 US banks use the platform.
- Jan 1, 2026
Platform used by 8 of the top 10 US banks.
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Persado Filings
Explore SEC and related filing metadata, where available.
| Type | Date | Amount Offered | Amount Sold | Filing | Pages | Download |
|---|
Filing documents are not displayed on this public page. Request access to learn about available coverage.
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Frequently Asked Questions
Common questions about Persado's valuation, stock price, and market status.
Is Persado a public or private company?
Persado is a private company.
What is the current stock price of Persado?
Persado is a private company, so its shares have no public market price. Caplight tracks Persado's secondary market activity and provides MarketPrice™ estimates of its share price to Caplight users.
How much is Persado worth (valuation)?
Valuation information for Persado is not publicly available.
Can I buy Persado stock?
Persado shares may be available on secondary markets subject to transfer restrictions. Caplight facilitates secondary market transactions for accredited investors.
When was Persado's last funding round?
Persado's most recent funding round was Debt on October 24, 2017.
Who are the main investors in Persado?
Key investors in Persado include Bain Capital Ventures, Goldman Sachs (Asia) LLC, StarVest Partners, Goldman Sachs, Silicon Valley Bank.
Will Persado IPO soon?
No public IPO plans have been announced for Persado.
How can I track Persado secondary market activity?
Caplight tracks bids, offers, and trades in Persado's shares on secondary markets.