Persona
PrivateLast Round
Series D
Apr 30, 2025
Est. Valuation
$2B
Total Funding Raised
$419.5M
Momentum
Top 50%
of companies Caplight tracks
Company Overview
Persona is a cybersecurity company that provides a fully automated identity verification system designed to protect against theft and fraud, allowing businesses to easily customize and implement identity verification flows for any use case.
Sector
Cybersecurity
Verticals
Digital Identity, Identity & Access, Compliance & Risk, RegTech
Business Model
B2B
Customer Profile
Usage-Based SaaS, Subscription SaaS
AI Layer
Application
Keywords
Historical Pricing
Historical view of private secondary pricing and transaction trends.
Persona Comparables
Compare Persona with similar companies based on industry and business-model similarity.
Persona Funding Rounds
Historical fundraising activity
| Round | Date | Amount Raised | Valuation | Investors | Sources |
|---|---|---|---|---|---|
| Series D | Apr 30, 2025 | ||||
| Series C | Sep 15, 2021 | ||||
| Series B | May 4, 2021 | ||||
| Series A | Jan 28, 2020 | ||||
| Seed | Nov 1, 2018 | ||||
Seed | May 1, 2018 |
Key People
Founding team and executive leadership
Persona Investors
Notable investors and investment history
| Investor | Rounds |
|---|---|
| Founders Fund | Series C, Series D |
| Chemistry VC | Series D |
| Hyphen Capital | Series B |
| Bond Capital | Series C, Series D |
| First Round Capital | Series D, Series A, Seed |
| Meritech Capital Partners | Series C |
| Index Ventures | Series C, Series D, Series B |
Market signals
Structured signals derived from secondary market and firmographic data.
- Jun 28, 2026
Added Eqipo, a startup, as a customer.
- Apr 20, 2026
Integrated with ConnectID to aid age-compliance regulations.
Recent news
Latest coverage and updates
- signs_new_clientAug 4, 2026
Persona Identities, Inc. signs new client Reddit, Inc..
- signs_new_clientAug 3, 2026
Persona Identities, Inc. signs new client Fold.
Persona Filings
Explore SEC and related filing metadata, where available.
| Type | Date | Amount Offered | Amount Sold | Filing | Pages | Download |
|---|
Filing documents are not displayed on this public page. Request access to learn about available coverage.
Request accessFrequently Asked Questions
Common questions about Persona's valuation, stock price, and market status.
Is Persona a public or private company?
Persona is a private company.
What is the current stock price of Persona?
Persona is a private company with no public stock price. No recent secondary market data is available.
How much is Persona worth (valuation)?
Persona's valuation is estimated at $2.0B based on funding round data.
Can I buy Persona stock?
Persona shares may be available on secondary markets subject to transfer restrictions. Caplight facilitates secondary market transactions for accredited investors. Visit https://www.caplight.com to learn more.
When was Persona's last funding round?
Persona's most recent funding round was Series D on April 30, 2025.
Who are the main investors in Persona?
Key investors in Persona include Founders Fund, First Round Capital, Index Ventures, Ribbit Capital, Coatue Management.
Will Persona IPO soon?
No public IPO plans have been announced for Persona.
How can I track Persona secondary market activity?
Caplight tracks bids, offers, and trades for private companies. Visit https://www.caplight.com to monitor Persona's secondary market activity and sign up for updates.