Persona
PrivateLast Round
Series D
Apr 30, 2025
Est. Valuation
$2B
Total Funding Raised
$419.5M
Momentum
Top 25%
of companies Caplight tracks
Company Overview
Persona is a software company that provides a fully automated identity verification platform designed to help businesses verify, prevent fraud, and orchestrate identity across the customer lifecycle.
Sector
Cybersecurity
Verticals
Digital Identity, Compliance, Identity & Access, RegTech
Business Model
B2B
Customer Profile
Usage-Based SaaS, Subscription SaaS
AI Layer
Application
Keywords
Historical Pricing
Historical view of private secondary pricing and transaction trends.
Persona Comparables
Compare Persona with similar companies based on industry and business-model similarity.
Persona Funding Rounds
Historical fundraising activity
| Round | Date | Amount Raised | Valuation | Investors | Sources |
|---|---|---|---|---|---|
| Series D | Apr 30, 2025 | ||||
| Series C | Sep 15, 2021 | ||||
| Series B | May 4, 2021 | ||||
| Series A | Jan 28, 2020 | ||||
| Seed | May 1, 2018 |
Key People
Founding team and executive leadership
Persona Investors
Notable investors and investment history
| Investor | Rounds |
|---|---|
| Founders Fund | Series C, Series D |
| Chemistry VC | Series D |
| Hyphen Capital | Series B |
| Bond Capital | Series C, Series D |
| First Round Capital | Series D, Series A, Seed |
| Meritech Capital Partners | Series C |
| Index Ventures | Series C, Series D, Series B |
Market signals
Structured signals derived from secondary market and firmographic data.
- Jul 1, 2026
Added Coinflow Labs Limited as a customer.
- Jul 1, 2026
Added Vestiaire Collective group to customer base.
Persona Filings
Explore SEC and related filing metadata, where available.
| Type | Date | Amount Offered | Amount Sold | Filing | Pages | Download |
|---|
Filing documents are not displayed on this public page. Request access to learn about available coverage.
Request accessFrequently Asked Questions
Common questions about Persona's valuation, stock price, and market status.
Is Persona a public or private company?
Persona is a private company.
What is the current stock price of Persona?
Persona is a private company, so its shares have no public market price. Caplight tracks Persona's secondary market activity and provides MarketPrice™ estimates of its share price to Caplight users.
How much is Persona worth (valuation)?
Persona's valuation is estimated at $2.0B based on funding round data.
Can I buy Persona stock?
Persona shares may be available on secondary markets subject to transfer restrictions. Caplight facilitates secondary market transactions for accredited investors.
When was Persona's last funding round?
Persona's most recent funding round was Series D on April 30, 2025.
Who are the main investors in Persona?
Key investors in Persona include Founders Fund, First Round Capital, Index Ventures, Ribbit Capital, Coatue Management.
Will Persona IPO soon?
No public IPO plans have been announced for Persona.
How can I track Persona secondary market activity?
Caplight tracks bids, offers, and trades in Persona's shares on secondary markets.