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Playbook

Playbook

Private
New York City, New YorkConsumer & Commercehttps://www.joinplaybook.com/

Last Round

Series A

Oct 15, 2020

Total Funding Raised

$9.3M

Momentum

Top 25%

of companies Caplight tracks

Company Overview

Playbook is a fitness technology company that provides a platform for health, wellness, and fitness creators to share their content, diet plans, and exercise routines, allowing them to monetize their expertise through subscriptions.

Sector

Consumer & Commerce

Verticals

Vertical SaaS, Creator Economy, Subscription Commerce, Sports & Fitness

Business Model

B2B2C

Customer Profile

Revenue Share, Payment Processing Fee, Services & Consulting

AI Layer

Non-AI

Keywords

creator platformB2B2C platformsubscription platformrevenue sharingfitness creator toolscontent monetizationcreator appbusiness-in-a-boxfit techpassion economycreator economymobile SaaSvertical SaaSworkout plan apppersonal trainer softwarenutrition plan app

Historical Pricing

Historical view of private secondary pricing and transaction trends.

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Caplight Momentum Score

Proprietary index based on bid/ask volume and sentiment.

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Track how buyer interest and sentiment changes over time.

Playbook Comparables

Compare Playbook with similar companies based on industry and business-model similarity.

Playbook comparables — related companies by embedding similarity
CompanySimilarityMarket Cap
Ongo
86%
MacroActive
86%
Sudor Interactive
83%

Playbook Funding Rounds

Historical fundraising activity

Data table
RoundDateAmount RaisedValuationInvestorsSources
Series AOct 15, 2020

Key People

Founding team and executive leadership

Michael Wojcieszek

CTO & Co-founder

Founding Team

Jeff Krahel

Chief Executive Officer

Executive Team

Gabrielle Diamond

Chief Financial Officer

Executive Team

Evan Dorfman

COO

Executive Team

Playbook Investors

Notable investors and investment history

Playbook investors
InvestorRounds
Porsche VenturesSeries A
FJ LabsSeries A
HeadlineSeries A

Market signals

Structured signals derived from secondary market and firmographic data.

  • Jul 27, 2026

    Grew 18% QoQ, from 68 to 80 employees.

  • Mar 9, 2026

    Serving creators including Nick Bare and Mackenzie Wells.

Playbook Filings

Explore SEC and related filing metadata, where available.

Playbook filings preview — column headings only; records require access
TypeDateAmount OfferedAmount SoldFilingPagesDownload

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Frequently Asked Questions

Common questions about Playbook's valuation, stock price, and market status.

Is Playbook a public or private company?

Playbook is a private company.

What is the current stock price of Playbook?

Playbook is a private company with no public stock price. No recent secondary market data is available.

How much is Playbook worth (valuation)?

Playbook's valuation is estimated at $20.0M based on funding round data.

Can I buy Playbook stock?

Playbook shares may be available on secondary markets subject to transfer restrictions. Caplight facilitates secondary market transactions for accredited investors. Visit https://www.caplight.com to learn more.

When was Playbook's last funding round?

Playbook's most recent funding round was Series A on August 26, 2021.

Who are the main investors in Playbook?

Key investors in Playbook include Bain Capital Ventures, Founders Fund.

Will Playbook IPO soon?

No public IPO plans have been announced for Playbook.

How can I track Playbook secondary market activity?

Caplight tracks bids, offers, and trades for private companies. Visit https://www.caplight.com to monitor Playbook's secondary market activity and sign up for updates.

Firmographic Details

HeadquartersNew York City, New York
Employee Range49
Year Founded2016
Last FundingOct 15, 2020

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