Skip to main content
Caplight Logo









Hue

Hue

Private
Boston, MassachusettsConsumer & Commercehttps://www.poweredbyhue.com/

Last Round

Seed

Oct 22, 2024

Total Funding Raised

$6.65M

Momentum

Top 25%

of companies Caplight tracks

Company Overview

Hue is a software company that provides an AI-powered SaaS platform for e-commerce brands to embed authentic, user-generated video content on their websites to increase customer engagement and conversion rates.

Sector

Consumer & Commerce

Verticals

E-commerce, User-Generated Content, Social Commerce, Marketing, Fashion & Beauty

Business Model

B2B

Customer Profile

Subscription SaaS, Services & Consulting

AI Layer

Application

Keywords

user-generated contentUGCshoppable videosocial proofe-commerce conversionvideo commerceDTC marketingAI videoproduct discoverycreator economyconversion rate optimizationCROB2B SaaSsocial commercevideo marketing

Historical Pricing

Historical view of private secondary pricing and transaction trends.

Unlock Pricing Charts

Sign up to view complete historical pricing and secondary transactions.

Caplight Momentum Score

Proprietary index based on bid/ask volume and sentiment.

View Momentum History

Track how buyer interest and sentiment changes over time.

Hue Comparables

Compare Hue with similar companies based on industry and business-model similarity.

Hue comparables — related companies by embedding similarity
CompanySimilarityMarket Cap
Videowise
89%
Moast
86%
Quinn
83%

Hue Funding Rounds

Historical fundraising activity

Data table
RoundDateAmount RaisedValuationInvestorsSources
SeedOct 22, 2024
GrantJul 15, 2024
SeedAug 1, 2022

Key People

Founding team and executive leadership

Sylvan Guo

Co-Founder & Chief Operating Officer

Founding Team

Janvi Shah

Co-Founder CEO

Founding Team

Hue Investors

Notable investors and investment history

Market signals

Structured signals derived from secondary market and firmographic data.

  • Mar 1, 2026

    Reached over 2,000 micro-creators in its community.

  • Mar 1, 2026

    Serves over 100 brands including Foot Locker, Tatcha, and REVOLVE.

Hue Filings

Explore SEC and related filing metadata, where available.

Hue filings preview — column headings only; records require access
TypeDateAmount OfferedAmount SoldFilingPagesDownload

Filing documents are not displayed on this public page. Request access to learn about available coverage.

Request access

Frequently Asked Questions

Common questions about Hue's valuation, stock price, and market status.

Is Hue a public or private company?

Hue is a private company.

What is the current stock price of Hue?

Hue is a private company with no public stock price. No recent secondary market data is available.

How much is Hue worth (valuation)?

Valuation information for Hue is not publicly available.

Can I buy Hue stock?

Hue shares may be available on secondary markets subject to transfer restrictions. Caplight facilitates secondary market transactions for accredited investors. Visit https://www.caplight.com to learn more.

When was Hue's last funding round?

Hue's most recent funding round was Seed on October 22, 2024.

Who are the main investors in Hue?

Key investors in Hue include Underscore VC, Fika Ventures.

Will Hue IPO soon?

No public IPO plans have been announced for Hue.

How can I track Hue secondary market activity?

Caplight tracks bids, offers, and trades for private companies. Visit https://www.caplight.com to monitor Hue's secondary market activity and sign up for updates.

Firmographic Details

HeadquartersBoston, Massachusetts
Employee Range20
Year Founded2021
Last FundingOct 22, 2024

Institutional Data Access

Join leading institutional investors using Caplight to access private market data, discover pricing, and execute secondary block trades.

Requires verified institutional or accredited status.

See something wrong or outdated?