Propensity
PrivateLast Round
Seed
Mar 17, 2020
Total Funding Raised
$1.35M
Momentum
Top 5%
of companies Caplight tracks
Company Overview
Propensity is a software company that provides an account-based marketing (ABM) platform with contact-level attribution to help B2B teams target customers, run omnichannel campaigns, and generate sales leads.
Sector
Enterprise Software
Verticals
Marketing, Digital Advertising, Sales Enablement, Business Intelligence
Business Model
B2B
Customer Profile
Subscription SaaS
AI Layer
Application
Keywords
Historical Pricing
Historical view of private secondary pricing and transaction trends.
Propensity Comparables
Compare Propensity with similar companies based on industry and business-model similarity.
Propensity Funding Rounds
Historical fundraising activity
| Round | Date | Amount Raised | Valuation | Investors | Sources |
|---|---|---|---|---|---|
| Seed | Mar 17, 2020 | ||||
| Grant | Oct 17, 2018 |
Key People
Founding team and executive leadership
Propensity Investors
Notable investors and investment history
| Investor | Rounds |
|---|---|
| Millworks Fund | Seed |
| MassChallenge Israel | Grant |
| 2048 Ventures | Seed |
| eCoast Angels | Seed |
Market signals
Structured signals derived from secondary market and firmographic data.
- Aug 22, 2026
Monthly visitors increased 38% MoM.
- Dec 1, 2025
Named one of the top 3 ABM platforms within 2 years.
Recent news
Latest coverage and updates
- recognized_asSep 17, 2026
Propensity, Inc. recognized as No. 70 on the 2026 Inc. 5000 list of the fastest-growing private companies.
- recognized_asSep 17, 2026
Propensity, Inc. recognized as Inc. 5000.
- recognized_asSep 16, 2026
Propensity, Inc. recognized as Number 70 on the Inc. 5000 for 2026.
- hiresSep 10, 2026
Propensity, Inc. hired Kelly Greenwalt as Vice President of Market Strategy on Sep 10th '26.
Propensity Filings
Explore SEC and related filing metadata, where available.
| Type | Date | Amount Offered | Amount Sold | Filing | Pages | Download |
|---|
Filing documents are not displayed on this public page. Request access to learn about available coverage.
Request accessFrequently Asked Questions
Common questions about Propensity's valuation, stock price, and market status.
Is Propensity a public or private company?
Propensity is a private company.
What is the current stock price of Propensity?
Propensity is a private company with no public stock price. No recent secondary market data is available.
How much is Propensity worth (valuation)?
Valuation information for Propensity is not publicly available.
Can I buy Propensity stock?
Propensity shares may be available on secondary markets subject to transfer restrictions. Caplight facilitates secondary market transactions for accredited investors. Visit https://www.caplight.com to learn more.
When was Propensity's last funding round?
Propensity's most recent funding round was Seed on March 17, 2020.
Who are the main investors in Propensity?
Key investors in Propensity include 2048 Ventures.
Will Propensity IPO soon?
No public IPO plans have been announced for Propensity.
How can I track Propensity secondary market activity?
Caplight tracks bids, offers, and trades for private companies. Visit https://www.caplight.com to monitor Propensity's secondary market activity and sign up for updates.