Props
PrivateLast Round
VC Round
Apr 30, 2020
Est. Valuation
$137.6M
Total Funding Raised
$24M
Momentum
Top 50%
of companies Caplight tracks
Company Overview
Props is a performance-based creator marketing platform that helps brands acquire new customers by combining creator storytelling with precision-targeted paid media.
Sector
Consumer & Commerce
Verticals
Creator Economy, Digital Advertising, Influencer Marketing, User-Generated Content, Marketing
Business Model
B2B
Customer Profile
Services & Consulting, Subscription SaaS
AI Layer
Application
Keywords
Historical Pricing
Historical view of private secondary pricing and transaction trends.
Props Comparables
Compare Props with similar companies based on industry and business-model similarity.
| Company | Similarity | Market Cap |
|---|---|---|
| Social Native | 80% | |
| Agentio | 73% | |
| Insense | 71% |
Props Funding Rounds
Historical fundraising activity
| Round | Date | Amount Raised | Valuation | Investors | Sources |
|---|---|---|---|---|---|
| VC Round | Apr 30, 2020 | ||||
| Initial Coin Offering | Dec 21, 2017 | ||||
| Strategic | Sep 1, 2017 |
Key People
Founding team and executive leadership
Props Investors
Notable investors and investment history
| Investor | Rounds |
|---|---|
| GSR Markets | VC Round |
| Union Square Ventures | Initial Coin Offering, Strategic, VC Round |
| Comcast Ventures | Strategic |
| Borderless Capital | VC Round |
| Notation Capital | Strategic, Initial Coin Offering |
| BlockTower Capital | Strategic |
| KR1 | Strategic |
Market signals
Structured signals derived from secondary market and firmographic data.
- May 15, 2026
Monthly visitors grew 173% MoM, reaching 16.5K.
- Jan 9, 2026
Grew 18% QoQ, from 34 to 40 employees.
Props Filings
Explore SEC and related filing metadata, where available.
| Type | Date | Amount Offered | Amount Sold | Filing | Pages | Download |
|---|
Filing documents are not displayed on this public page. Request access to learn about available coverage.
Request accessFrequently Asked Questions
Common questions about Props's valuation, stock price, and market status.
Is Props a public or private company?
Props is a private company.
What is the current stock price of Props?
Props is a private company with no public stock price. No recent secondary market data is available.
How much is Props worth (valuation)?
Props's valuation is estimated at $137.6M based on funding round data.
Can I buy Props stock?
Props shares may be available on secondary markets subject to transfer restrictions. Caplight facilitates secondary market transactions for accredited investors. Visit https://www.caplight.com to learn more.
When was Props's last funding round?
Props's most recent funding round was VC Round on December 21, 2017.
Who are the main investors in Props?
Key investors in Props include Union Square Ventures, Borderless Capital.
Will Props IPO soon?
No public IPO plans have been announced for Props.
How can I track Props secondary market activity?
Caplight tracks bids, offers, and trades for private companies. Visit https://www.caplight.com to monitor Props's secondary market activity and sign up for updates.