Pura
PrivateLast Round
Seed
Feb 20, 2020
Total Funding Raised
$4.46M
Momentum
Top 5%
of companies Caplight tracks
Company Overview
Pura is a consumer electronics company that provides an app-controlled smart home fragrance diffuser system and a marketplace for premium brand fragrances.
Sector
Consumer & Commerce
Verticals
D2C Brands, Subscription Commerce, Home & Lifestyle, Consumer Electronics, IoT Hardware
Business Model
B2C
Customer Profile
Hardware + Subscription, Subscription SaaS, Hardware Sales
AI Layer
Application
Keywords
Historical Pricing
Historical view of private secondary pricing and transaction trends.
Pura Comparables
Compare Pura with similar companies based on industry and business-model similarity.
| Company | Similarity | Market Cap |
|---|---|---|
| Aera | 90% | |
| Prolitec Inc. | 87% | |
| Moodo | 84% |
Pura Funding Rounds
Historical fundraising activity
| Round | Date | Amount Raised | Valuation | Investors | Sources |
|---|---|---|---|---|---|
| Seed | Feb 20, 2020 | ||||
| Crowdfunding | Dec 17, 2015 |
Key People
Founding team and executive leadership
Pura Investors
Notable investors and investment history
| Investor | Rounds |
|---|---|
| Break Trail Ventures | Seed |
| Tamarak Capital | Seed |
| Kickstart | Seed |
Market signals
Structured signals derived from secondary market and firmographic data.
- Apr 27, 2026
Partnerships include Curio, Anthropologie, and Disney.
- Apr 27, 2026
Cited by Utah Business as a top workplace.
Pura Filings
Explore SEC and related filing metadata, where available.
| Type | Date | Amount Offered | Amount Sold | Filing | Pages | Download |
|---|
Filing documents are not displayed on this public page. Request access to learn about available coverage.
Request accessFrequently Asked Questions
Common questions about Pura's valuation, stock price, and market status.
Is Pura a public or private company?
Pura is a private company.
What is the current stock price of Pura?
Pura is a private company with no public stock price. No recent secondary market data is available.
How much is Pura worth (valuation)?
Valuation information for Pura is not publicly available.
Can I buy Pura stock?
Pura shares may be available on secondary markets subject to transfer restrictions. Caplight facilitates secondary market transactions for accredited investors. Visit https://www.caplight.com to learn more.
When was Pura's last funding round?
Pura's most recent funding round was Seed on February 20, 2020.
Who are the main investors in Pura?
Key investors in Pura include Break Trail Ventures.
Will Pura IPO soon?
No public IPO plans have been announced for Pura.
How can I track Pura secondary market activity?
Caplight tracks bids, offers, and trades for private companies. Visit https://www.caplight.com to monitor Pura's secondary market activity and sign up for updates.