Pura
PrivateLast Round
Seed
Feb 20, 2020
Total Funding Raised
$4.46M
Momentum
Top 5%
of companies Caplight tracks
Company Overview
Pura operates in Consumer & Commerce and is based in Pleasant Grove, Utah. Its latest recorded funding round was a Seed round in February 2020.
Pura is a consumer electronics company that provides an app-controlled smart home fragrance diffuser system and a marketplace for premium brand fragrances.
Sector
Consumer & Commerce
Verticals
D2C Brands, Subscription Commerce, Home & Lifestyle, Consumer Electronics, IoT Hardware
Business Model
B2C
Customer Profile
Hardware + Subscription, Subscription SaaS, Hardware Sales
AI Layer
Application
Historical Pricing
Historical view of private secondary pricing and transaction trends.
Pura Comparables
Compare Pura with similar companies based on industry and business-model similarity.
| Company | Similarity | Market Cap |
|---|---|---|
| Aera | 90% | |
| Moodo | 85% | |
| Scentiment | 82% |
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Pura Funding Rounds
Historical fundraising activity
| Round | Date | Amount Raised | Valuation | Investors | Sources |
|---|---|---|---|---|---|
| Seed | Feb 20, 2020 | ||||
| Crowdfunding | Dec 17, 2015 |
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Key People
Founding team and executive leadership
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Pura Investors
Notable investors and investment history
| Investor | Rounds |
|---|---|
| Break Trail Ventures | Seed |
| Tamarak Capital | Seed |
| Kickstart | Seed |
Market signals
Structured signals derived from secondary market and firmographic data.
- Jul 1, 2026
Ranked the 6th-fastest growing company in Utah.
- Jul 1, 2026
A new partnership with Capri Blue has been disclosed.
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Recent news
Latest coverage and updates
- is_developingOct 30, 2026
Pura Scents, Inc. works with Quad to develop a semi-permanent retail display that refreshes across merchandising cycles, allowing select components to change while the primary structure remains in place and reducing material and production needs.
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Pura Filings
Explore SEC and related filing metadata, where available.
| Type | Date | Amount Offered | Amount Sold | Filing | Pages | Download |
|---|
Filing documents are not displayed on this public page. Request access to learn about available coverage.
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Frequently Asked Questions
Common questions about Pura's valuation, stock price, and market status.
Is Pura a public or private company?
Pura is a private company.
What is the current stock price of Pura?
Pura is a private company, so its shares have no public market price. Caplight tracks Pura's secondary market activity and provides MarketPrice™ estimates of its share price to Caplight users.
How much is Pura worth (valuation)?
Valuation information for Pura is not publicly available.
Can I buy Pura stock?
Pura shares may be available on secondary markets subject to transfer restrictions. Caplight facilitates secondary market transactions for accredited investors.
When was Pura's last funding round?
Pura's most recent funding round was Seed on February 20, 2020.
Who are the main investors in Pura?
Key investors in Pura include Kickstart.
Will Pura IPO soon?
No public IPO plans have been announced for Pura.
How can I track Pura secondary market activity?
Caplight tracks bids, offers, and trades in Pura's shares on secondary markets.