Pure Pet Food
PrivateLast Round
VC Round
Oct 22, 2024
Est. Valuation
$670,000
Total Funding Raised
$2.67M
Momentum
Top 5%
of companies Caplight tracks
Company Overview
Pure Pet Food operates in Consumer & Commerce and is based in Cleckheaton. Its latest recorded funding round was a VC Round in October 2024.
Pure Pet Food is a pet food company that manufactures and delivers personalized, natural, and dehydrated dog food directly to customers.
Sector
Consumer & Commerce
Verticals
D2C Brands, Subscription Commerce, Home & Lifestyle
Business Model
B2C
Customer Profile
Subscription SaaS
AI Layer
Non-AI
Historical Pricing
Historical view of private secondary pricing and transaction trends.
Pure Pet Food Comparables
Compare Pure Pet Food with similar companies based on industry and business-model similarity.
| Company | Similarity | Market Cap |
|---|---|---|
| Different Dog | 88% | |
| Years.com | 88% | |
| Marleybones | 85% |
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Pure Pet Food Funding Rounds
Historical fundraising activity
| Round | Date | Amount Raised | Valuation | Investors | Sources |
|---|---|---|---|---|---|
| VC Round | Oct 22, 2024 | ||||
| VC Round | Apr 30, 2021 | ||||
| Seed | Apr 2, 2019 | ||||
| Angel | Jul 1, 2014 |
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Key People
Founding team and executive leadership
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Pure Pet Food Investors
Notable investors and investment history
| Investor | Rounds |
|---|---|
| British Business Bank | VC Round |
| Mercia Ventures | VC Round |
| Felix Capital | VC Round |
| The Northern VCTs | Seed, VC Round |
| NVM Private Equity | Seed |
| Mercia Ventures | VC Round |
Market signals
Structured signals derived from secondary market and firmographic data.
- Aug 3, 2026
Open roles increased to 64, 52% of headcount.
- Jul 19, 2026
Direct sales channel in the UK generated £27 million.
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Recent news
Latest coverage and updates
- hiresNov 11, 2026
Pure Pet Food Ltd hires Emma to join its board, drawing on her experience scaling direct-to-consumer brands in the UK and internationally.
- hiresNov 11, 2026
On Nov 12th '26 in the United Kingdom, Pure Pet Food Ltd appoints former Wagamama CEO Emma Woods as a non-executive director as it grows in the UK and Europe.
- launchesOct 28, 2026
Pure Pet Food Ltd plans to launch its first Festive Selection Box in Oct '26, bringing food, treats, chews and play together in one box priced at £21.99.
- attends_eventOct 14, 2026
Pure Pet Food Ltd launched a search for Yorkshire’s most deserving dog to serve as guest of honour at Pure Fest, taking place on Sep 27th '26 in the United Kingdom.
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Pure Pet Food Filings
Explore SEC and related filing metadata, where available.
| Type | Date | Amount Offered | Amount Sold | Filing | Pages | Download |
|---|
Filing documents are not displayed on this public page. Request access to learn about available coverage.
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Frequently Asked Questions
Common questions about Pure Pet Food's valuation, stock price, and market status.
Is Pure Pet Food a public or private company?
Pure Pet Food is a private company.
What is the current stock price of Pure Pet Food?
Pure Pet Food is a private company, so its shares have no public market price. Caplight tracks Pure Pet Food's secondary market activity and provides MarketPrice™ estimates of its share price to Caplight users.
How much is Pure Pet Food worth (valuation)?
Pure Pet Food's valuation is estimated at $670.0K based on funding round data.
Can I buy Pure Pet Food stock?
Pure Pet Food shares may be available on secondary markets subject to transfer restrictions. Caplight facilitates secondary market transactions for accredited investors.
When was Pure Pet Food's last funding round?
Pure Pet Food's most recent funding round was VC Round on October 22, 2024.
Who are the main investors in Pure Pet Food?
Key investors in Pure Pet Food include Felix Capital, NVM Private Equity, Mercia Ventures.
Will Pure Pet Food IPO soon?
No public IPO plans have been announced for Pure Pet Food.
How can I track Pure Pet Food secondary market activity?
Caplight tracks bids, offers, and trades in Pure Pet Food's shares on secondary markets.