Purple
PrivateLast Round
Series B
Oct 31, 2023
Total Funding Raised
$39.77M
Momentum
Top 5%
of companies Caplight tracks
Company Overview
Purple operates in Enterprise Software and is based in Bury. Its latest recorded funding round was a Series B round in October 2023.
Purple is an indoor location services company that provides a cloud-based platform for guest WiFi, digital wayfinding, and visitor analytics.
Sector
Enterprise Software
Verticals
Retail Technology, Marketing, Business Intelligence, CRM
Business Model
B2B
Customer Profile
Subscription SaaS, Services & Consulting, Usage-Based SaaS
AI Layer
Application
Historical Pricing
Historical view of private secondary pricing and transaction trends.
Purple Comparables
Compare Purple with similar companies based on industry and business-model similarity.
| Company | Similarity | Market Cap |
|---|---|---|
| Cloud4Wi | 90% | |
| Constellation Software Inc. | 90% | |
| GoZone WiFi | 85% |
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Purple Funding Rounds
Historical fundraising activity
| Round | Date | Amount Raised | Valuation | Investors | Sources |
|---|---|---|---|---|---|
| Series B | Oct 31, 2023 | ||||
| Growth Equity | Jun 30, 2021 | ||||
| Debt | Sep 22, 2016 | ||||
| Debt | Aug 1, 2016 | ||||
| Series A | Jan 14, 2015 |
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Key People
Founding team and executive leadership
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Purple Investors
Notable investors and investment history
| Investor | Rounds |
|---|---|
| BGF | Series B |
| Juno Capital | Series A |
| The Riverside Company | Growth Equity |
| Juno Capital | Series A |
| Growth Lending | Debt |
| BOOST&Co | Debt |
| William Currie Group | Series A |
Market signals
Structured signals derived from secondary market and firmographic data.
- Nov 11, 2026
Won Technology Business of the Year at the Lloyds British Business Excellence Awards.
- May 19, 2026
Added Elywag as a customer.
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Recent news
Latest coverage and updates
- recognized_asNov 11, 2026
An independent panel of judges praises Purple WiFi Ltd. for growing as a certified B Corp while meeting independent standards on its wider impact.
- receives_awardNov 11, 2026
Purple WiFi Ltd. wins The Technology Business of the Year at the Lloyds British Business Excellence Awards 2026 in United Kingdom on Nov 10th '26, after an independent panel selects it from almost 200 finalists for its technology.
- attends_eventNov 11, 2026
Purple WiFi Ltd. wins The Technology Business of the Year at the Lloyds British Business Excellence Awards 2026 at Grosvenor House in United Kingdom on Nov 10th '26.
- signs_new_clientNov 9, 2026
On Nov 9th '26, Purple WiFi Ltd. signs The King's Fund as a new client to provide guest WiFi with Purple Capture at its central London conference and events venue under a one-year agreement after being selected by the health charity.
- partners_withNov 5, 2026
Purple WiFi Ltd. and Lucid Motors renew their partnership, with Purple WiFi Ltd. continuing to provide WiFi across Lucid Motors's Riyadh operations in Saudi Arabia on Nov 5th '26.
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Purple Filings
Explore SEC and related filing metadata, where available.
| Type | Date | Amount Offered | Amount Sold | Filing | Pages | Download |
|---|
Filing documents are not displayed on this public page. Request access to learn about available coverage.
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Frequently Asked Questions
Common questions about Purple's valuation, stock price, and market status.
Is Purple a public or private company?
Purple is a private company.
What is the current stock price of Purple?
Purple is a private company, so its shares have no public market price. Caplight tracks Purple's secondary market activity and provides MarketPrice™ estimates of its share price to Caplight users.
How much is Purple worth (valuation)?
Valuation information for Purple is not publicly available.
Can I buy Purple stock?
Purple shares may be available on secondary markets subject to transfer restrictions. Caplight facilitates secondary market transactions for accredited investors.
When was Purple's last funding round?
Purple's most recent funding round was Series B on October 31, 2023.
Who are the main investors in Purple?
Key investors in Purple include BGF, The Riverside Company, Growth Lending, BOOST&Co, William Currie Group.
Will Purple IPO soon?
No public IPO plans have been announced for Purple.
How can I track Purple secondary market activity?
Caplight tracks bids, offers, and trades in Purple's shares on secondary markets.