Rokt
PrivateLast Round
IPO
Jan 28, 2026
Est. Valuation
$7.2B
Total Funding Raised
$487M
Momentum
Top 10%
of companies Caplight tracks
Company Overview
Rokt is an ecommerce technology company that provides AI-driven personalization and marketing solutions to optimize the transaction moment for online retailers.
Sector
Consumer & Commerce
Verticals
E-commerce, Digital Advertising, Retail Technology, Personalization
Business Model
B2B2C
Customer Profile
Revenue Share, Marketplace Commission, Subscription SaaS
AI Layer
Application
Keywords
Historical Pricing
Historical view of private secondary pricing and transaction trends.
Rokt Comparables
Compare Rokt with similar companies based on industry and business-model similarity.
| Company | Similarity | Market Cap |
|---|---|---|
| Mastercard | 76% | |
| Mirakl | 72% | |
| Moloco | 64% |
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Rokt Funding Rounds
Historical fundraising activity
| Round | Date | Amount Raised | Valuation | Investors | Sources |
|---|---|---|---|---|---|
| IPO | Jan 28, 2026 | ||||
| Secondary | Jan 16, 2025 | ||||
| Secondary | Dec 4, 2022 | ||||
| Series E | Dec 16, 2021 | ||||
| Series D | Oct 26, 2020 | ||||
Series C | Oct 30, 2019 |
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Key People
Founding team and executive leadership
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Rokt Investors
Notable investors and investment history
| Investor | Rounds |
|---|---|
| Whale Rock Capital Management | Series E, IPO |
| Hostplus Superannuation Fund | Series E |
| Arrowroot Capital Management | Series E |
| TDM Growth Partners | IPO, Series D, Series C |
| Morgan Stanley | IPO |
| Square Peg Capital | Secondary, Series D, Series E, Series C, Series B, IPO, Series A |
| Pavilion Capital | Series E |
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Market signals
Structured signals derived from secondary market and firmographic data.
- Aug 29, 2026
Grew 19% QoQ, from 757 to 904 employees.
- May 5, 2026
Achieved ISO 27001 and SOC 2 certification.
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Recent news
Latest coverage and updates
- signs_new_clientNov 4, 2026
On Nov 4th '26, Rokt signs Onxmaps as a new client for mParticle Agent, which helps its marketers create predictive attributes in a day instead of weeks and gain greater control over audience creation and campaign planning, in New York and Montana.
- attends_eventOct 8, 2026
Rokt participates in eight panel discussions during Advertising Week New York 2026 at The Penn District in New York in Oct '26.
- signs_new_clientOct 8, 2026
Fanatics Inc. selects Rokt to deliver AI-powered relevance for sports fans around the world, making Fanatics Inc. a new client of Rokt.
- recognized_asAug 25, 2026
In New York on Aug 25th '26, AdExchanger names Rokt a finalist for the AdExchanger Awards in the AI Innovator - Commerce Media category, recognizing its Rokt Brain technology among leading commerce media innovations.
- recognized_asAug 25, 2026
AdExchanger names Rokt a finalist for its 2026 AI Innovator Award in Commerce Media on Aug 25th '26.
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Rokt Filings
Explore SEC and related filing metadata, where available.
| Type | Date | Amount Offered | Amount Sold | Filing | Pages | Download |
|---|
Filing documents are not displayed on this public page. Request access to learn about available coverage.
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Frequently Asked Questions
Common questions about Rokt's valuation, stock price, and market status.
Is Rokt a public or private company?
Rokt is a private company.
What is the current stock price of Rokt?
Rokt is a private company, so its shares have no public market price. Caplight tracks Rokt's secondary market activity and provides MarketPrice™ estimates of its share price to Caplight users.
How much is Rokt worth (valuation)?
Rokt's valuation is estimated at $7.2B based on funding round data.
Can I buy Rokt stock?
Rokt shares may be available on secondary markets subject to transfer restrictions. Caplight facilitates secondary market transactions for accredited investors.
When was Rokt's last funding round?
Rokt's most recent funding round was IPO on January 28, 2026.
Who are the main investors in Rokt?
Key investors in Rokt include TDM Growth Partners, Morgan Stanley, Square Peg Capital, MA Growth Ventures, Wellington Management.
Will Rokt IPO soon?
No public IPO plans have been announced for Rokt.
How can I track Rokt secondary market activity?
Caplight tracks bids, offers, and trades in Rokt's shares on secondary markets.