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Second Nature

Second Nature

Private
Raleigh, North CarolinaConsumer & Commercehttps://www.secondnature.com/

Last Round

Series C

Mar 25, 2020

Total Funding Raised

$35.2M

Company Overview

Second Nature is a home services company that provides a subscription-based platform for resident benefits, including HVAC air filter fulfillment, move-in concierge services, and other property management-integrated resident perks.

Sector

Consumer & Commerce

Verticals

Home & Lifestyle, E-commerce

Business Model

B2C

Customer Profile

Hardware Sales

AI Layer

Application

Keywords

consumer packaged goodsCPGsnack foodbranded food platformbetter-for-you snackspremium confectionsfood manufacturingsnack brandsretail distributionfood and beverageF&Bdirect-to-consumerDTCwholesale food

Historical Pricing

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Caplight Momentum Score

Proprietary index based on bid/ask volume and sentiment.

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Second Nature Comparables

Compare Second Nature with similar companies based on industry and business-model similarity.

Second Nature comparables — related companies by embedding similarity
CompanySimilarityMarket Cap
Creations Foods
77%
John B. Sanfilippo & Son, Inc.
73%
Catalina Crunch
73%

Second Nature Funding Rounds

Historical fundraising activity

Data table
RoundDateAmount RaisedValuationInvestorsSources
Series CMar 25, 2020
Series B ExtensionOct 29, 2018
Series BJul 25, 2017
Series AAug 17, 2016
Pre SeedJan 1, 2015

Key People

Founding team and executive leadership

Thad Tarkington

Co-Founder, CEO

Founding Team

Joe Farhat

CTO Advisor

Executive Team

Mac Falck

Chief Financial Officer

Executive Team

Doran Robinson

Chief Operating Officer

Executive Team

Second Nature Investors

Notable investors and investment history

Second Nature investors
InvestorRounds
Triangle Angel PartnersSeries B
One Better VenturesSeries C, Series B Extension
Arsenal GrowthSeries C, Series B
WayraPre Seed
NC State Endowment FundSeries B
500 GlobalPre Seed
Carolina Angel NetworkSeries C

Market signals

Structured signals derived from secondary market and firmographic data.

  • Dec 10, 2025

    Product has received 7 awards.

  • Oct 1, 2025

    Platform integrates with Salesforce and multiple property accounting software.

Second Nature Filings

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Second Nature filings preview — column headings only; records require access
TypeDateAmount OfferedAmount SoldFilingPagesDownload

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Frequently Asked Questions

Common questions about Second Nature's valuation, stock price, and market status.

Is Second Nature a public or private company?

Second Nature is a private company.

What is the current stock price of Second Nature?

Second Nature is a private company with no public stock price. No recent secondary market data is available.

How much is Second Nature worth (valuation)?

Valuation information for Second Nature is not publicly available.

Can I buy Second Nature stock?

Second Nature shares may be available on secondary markets subject to transfer restrictions. Caplight facilitates secondary market transactions for accredited investors. Visit https://www.caplight.com to learn more.

When was Second Nature's last funding round?

Second Nature's most recent funding round was Series C on March 25, 2020.

Who are the main investors in Second Nature?

Key investors in Second Nature include One Better Ventures, Arsenal Growth, RTP Capital Associates, Fidelis Capital, i.d.e.a. Fund.

Will Second Nature IPO soon?

No public IPO plans have been announced for Second Nature.

How can I track Second Nature secondary market activity?

Caplight tracks bids, offers, and trades for private companies. Visit https://www.caplight.com to monitor Second Nature's secondary market activity and sign up for updates.

Firmographic Details

HeadquartersRaleigh, North Carolina
Employee Range250
Year Founded2012
Last FundingMar 25, 2020

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