Simpli.fi
PrivateLast Round
Private Equity
Oct 1, 2021
Est. Valuation
$1.5B
Total Funding Raised
$16M
Momentum
Top 10%
of companies Caplight tracks
Company Overview
Simpli.fi operates in Media, Entertainment & Gaming and is based in Fort Worth, Texas. Its latest recorded funding round was a Private Equity round in October 2021.
Simpli.fi is a programmatic advertising and workflow software company that provides an advertising success platform for agencies, brands, and media companies.
Sector
Media, Entertainment & Gaming
Verticals
Digital Advertising, Marketing, Personalization, Workflow Automation, ML Platforms
Business Model
B2B
Customer Profile
Usage-Based SaaS, Services & Consulting, Subscription SaaS
AI Layer
Application
Historical Pricing
Historical view of private secondary pricing and transaction trends.
Simpli.fi Comparables
Compare Simpli.fi with similar companies based on industry and business-model similarity.
| Company | Similarity | Market Cap |
|---|---|---|
| StackAdapt | 84% | |
| Viant Technology | 83% | |
| Basis Technologies | 80% |
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Simpli.fi Funding Rounds
Historical fundraising activity
| Round | Date | Amount Raised | Valuation | Investors | Sources |
|---|---|---|---|---|---|
| Private Equity | Oct 1, 2021 | ||||
| Private Equity | Jun 28, 2021 | ||||
| Buyout/LBO | Aug 31, 2017 | ||||
| Series B | Dec 13, 2013 |
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Key People
Founding team and executive leadership
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Simpli.fi Investors
Notable investors and investment history
| Investor | Rounds |
|---|---|
| Blackstone | Private Equity |
| Contour Venture Partners | Series B |
| GTCR | Private Equity, Buyout/LBO |
| Frontier Growth | Series B |
Market signals
Structured signals derived from secondary market and firmographic data.
- Jun 11, 2026
Platform now serves 30,000 advertisers monthly.
- Jun 11, 2026
Serves over 2,000 agencies, advertisers, and media groups.
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Recent news
Latest coverage and updates
- hiresOct 20, 2026
Simplifi Holdings, Inc. appoints Sean McCaffrey as Chief Executive Officer in Texas on Oct 20th '26 to lead its next phase of growth.
- launchesSep 22, 2026
Simplifi Holdings, Inc. launches Simpli.Hub, an on-demand self-serve advertising portal that helps multi-location brands create consistent, localized ads while maintaining corporate brand control, in Texas on Sep 22nd '26.
- receives_financingAug 10, 2026
Simplifi Holdings, Inc. receives $16M in Series B financing in 2013, bringing its total funding across four rounds to $22.3M.
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Simpli.fi Filings
Explore SEC and related filing metadata, where available.
| Type | Date | Amount Offered | Amount Sold | Filing | Pages | Download |
|---|
Filing documents are not displayed on this public page. Request access to learn about available coverage.
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Frequently Asked Questions
Common questions about Simpli.fi's valuation, stock price, and market status.
Is Simpli.fi a public or private company?
Simpli.fi is a private company.
What is the current stock price of Simpli.fi?
Simpli.fi is a private company, so its shares have no public market price. Caplight tracks Simpli.fi's secondary market activity and provides MarketPrice™ estimates of its share price to Caplight users.
How much is Simpli.fi worth (valuation)?
Simpli.fi's valuation is estimated at $1.5B based on funding round data.
Can I buy Simpli.fi stock?
Simpli.fi shares may be available on secondary markets subject to transfer restrictions. Caplight facilitates secondary market transactions for accredited investors.
When was Simpli.fi's last funding round?
Simpli.fi's most recent funding round was Private Equity on October 1, 2021.
Who are the main investors in Simpli.fi?
Key investors in Simpli.fi include Blackstone, GTCR, Frontier Growth.
Will Simpli.fi IPO soon?
No public IPO plans have been announced for Simpli.fi.
How can I track Simpli.fi secondary market activity?
Caplight tracks bids, offers, and trades in Simpli.fi's shares on secondary markets.