Simpli.fi
PrivateLast Round
Private Equity
Oct 1, 2021
Est. Valuation
$1.5B
Total Funding Raised
$16M
Momentum
Top 25%
of companies Caplight tracks
Company Overview
Simpli.fi is a programmatic advertising and workflow software company that provides an advertising success platform for agencies, brands, and media companies.
Sector
Media, Entertainment & Gaming
Verticals
Digital Advertising, Marketing, Personalization, Workflow Automation, ML Platforms
Business Model
B2B
Customer Profile
Usage-Based SaaS, Services & Consulting, Subscription SaaS
AI Layer
Application
Keywords
Historical Pricing
Historical view of private secondary pricing and transaction trends.
Simpli.fi Comparables
Compare Simpli.fi with similar companies based on industry and business-model similarity.
| Company | Similarity | Market Cap |
|---|---|---|
| StackAdapt | 84% | |
| Viant Technology | 83% | |
| Basis Technologies | 80% |
Simpli.fi Funding Rounds
Historical fundraising activity
| Round | Date | Amount Raised | Valuation | Investors | Sources |
|---|---|---|---|---|---|
| Private Equity | Oct 1, 2021 | ||||
| Private Equity | Jun 28, 2021 | ||||
| Buyout/LBO | Aug 31, 2017 | ||||
| Series B | Dec 13, 2013 |
Key People
Founding team and executive leadership
Simpli.fi Investors
Notable investors and investment history
| Investor | Rounds |
|---|---|
| Blackstone | Private Equity |
| Contour Venture Partners | Series B |
| GTCR | Private Equity, Buyout/LBO |
| Frontier Growth | Series B |
Market signals
Structured signals derived from secondary market and firmographic data.
- Jun 11, 2026
Platform now serves 30,000 advertisers monthly.
- Jun 11, 2026
Serves over 2,000 agencies, advertisers, and media groups.
Recent news
Latest coverage and updates
- launchesSep 22, 2026
Simplifi Holdings, Inc. launched Simpli.Hub on Sep 22nd '26.
- receives_financingAug 10, 2026
Simplifi Holdings, Inc. received financing of $16M in Series B on Jul 1st '13.
- launchesAug 5, 2026
Simplifi Holdings, Inc. launched HIPAA-compliant programmatic advertising integration on Aug 5th '26.
Simpli.fi Filings
Explore SEC and related filing metadata, where available.
| Type | Date | Amount Offered | Amount Sold | Filing | Pages | Download |
|---|
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