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Smart Baking Company

Smart Baking Company

Private
DeBary, FloridaConsumer & Commercehttps://smartbakingco.com

Last Round

Debt

May 1, 2020

Total Funding Raised

$875,000

Company Overview

Smart Baking Company operates in Consumer & Commerce and is based in DeBary, Florida. Its latest recorded funding round was a Debt round in May 2020.

Smart Baking Company is a food products company that produces and distributes gluten-free, sugar-free, and low-carb baked goods such as Smartcakes, Smartbuns, and Smartmuf'ns.

Sector

Consumer & Commerce

Verticals

D2C Brands, E-commerce, Subscription Commerce

Business Model

B2C

Customer Profile

Subscription SaaS, Services & Consulting

AI Layer

Non-AI

Historical Pricing

Historical view of private secondary pricing and transaction trends.

Pricing history

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Caplight Momentum Score

Proprietary index based on bid/ask volume and sentiment.

Momentum history

Caplight clients track how buyer interest and sentiment change over time.

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Smart Baking Company Comparables

Compare Smart Baking Company with similar companies based on industry and business-model similarity.

Smart Baking Company comparables — related companies by embedding similarity
CompanySimilarityMarket Cap
ThinSlim Foods
87%
The Sola Company
86%
Kiss My Keto
86%
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Smart Baking Company Funding Rounds

Historical fundraising activity

Data table
RoundDateAmount RaisedValuationInvestorsSources
DebtMay 1, 2020
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Key People

Founding team and executive leadership

Harvey Heuvel

Chief Executive Officer

Executive Team

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Smart Baking Company Investors

Notable investors and investment history

Smart Baking Company investors
InvestorRounds
NewGate CapitalSeed
JPMorgan Chase & Co.Debt

Market signals

Structured signals derived from secondary market and firmographic data.

  • Jun 18, 2026

    Monthly visitors increased 81% MoM.

  • May 1, 2020

    Secured debt financing from J.P. Morgan.

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Smart Baking Company Filings

Explore SEC and related filing metadata, where available.

Smart Baking Company filings preview — column headings only; records require access
TypeDateAmount OfferedAmount SoldFilingPagesDownload

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Frequently Asked Questions

Common questions about Smart Baking Company's valuation, stock price, and market status.

Is Smart Baking Company a public or private company?

Smart Baking Company is a private company.

What is the current stock price of Smart Baking Company?

Smart Baking Company is a private company, so its shares have no public market price. Caplight tracks Smart Baking Company's secondary market activity and provides MarketPrice™ estimates of its share price to Caplight users.

How much is Smart Baking Company worth (valuation)?

Valuation information for Smart Baking Company is not publicly available.

Can I buy Smart Baking Company stock?

Smart Baking Company shares may be available on secondary markets subject to transfer restrictions. Caplight facilitates secondary market transactions for accredited investors.

When was Smart Baking Company's last funding round?

Smart Baking Company's most recent funding round was Debt on May 1, 2020.

Who are the main investors in Smart Baking Company?

Key investors in Smart Baking Company include NewGate Capital, JPMorgan Chase & Co..

Will Smart Baking Company IPO soon?

No public IPO plans have been announced for Smart Baking Company.

How can I track Smart Baking Company secondary market activity?

Caplight tracks bids, offers, and trades in Smart Baking Company's shares on secondary markets.

Firmographic Details

HeadquartersDeBary, Florida
Employee Range12
Year Founded2015
Last FundingMay 1, 2020

Institutional Data Access

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