Smartly.io
PrivateLast Round
Buyout/LBO
Dec 18, 2019
Est. Valuation
$300M
Total Funding Raised
$2.5M
Momentum
Top 10%
of companies Caplight tracks
Company Overview
Smartly.io operates in Enterprise Software and is based in Helsinki. Its latest recorded funding round was a Series A round in April 2015.
Smartly.io is an adtech company that provides an AI-powered SaaS platform to automate and optimize social media and cross-channel advertising campaigns.
Sector
Enterprise Software
Verticals
Digital Advertising, Marketing, Social Media, Workflow Automation
Business Model
B2B
Customer Profile
Usage-Based SaaS, Subscription SaaS, Services & Consulting
AI Layer
Application
Historical Pricing
Historical view of private secondary pricing and transaction trends.
Smartly.io Comparables
Compare Smartly.io with similar companies based on industry and business-model similarity.
| Company | Similarity | Market Cap |
|---|---|---|
| Skai | 84% | |
| Celtra | 79% | |
| Unified | 79% |
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Smartly.io Funding Rounds
Historical fundraising activity
| Round | Date | Amount Raised | Valuation | Investors | Sources |
|---|---|---|---|---|---|
| Buyout/LBO | Dec 18, 2019 | ||||
| Secondary | Sep 19, 2017 | ||||
| Series A | Apr 30, 2015 |
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Key People
Founding team and executive leadership
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Smartly.io Investors
Notable investors and investment history
| Investor | Rounds |
|---|---|
| Providence Equity Partners | Buyout/LBO |
| Lifeline Ventures | Series A |
| Highland Europe | Secondary |
Market signals
Structured signals derived from secondary market and firmographic data.
- Apr 11, 2026
Named a Leader in The Forrester Wave for Creative Advertising Technologies.
- Apr 11, 2026
Grew to over 850 employees.
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Recent news
Latest coverage and updates
- launchesNov 3, 2026
Smartly launches a suite of intelligence tools including Brand Pulse, which deduplicates reach across platforms and gives advertisers a real-time view of incremental reach efficiency.
- launchesNov 3, 2026
Smartly launches Intelligence Pro, a premium offering that combines planning, performance benchmarks, headroom analysis and incrementality signals to help marketers plan investment, understand incrementality and decide where to spend on Nov 3rd '26.
- hiresOct 8, 2026
Smartly appoints Kelly Uphoff as Chief Technology Officer to lead its global engineering organisation and oversee its AI-focused advertising platform, succeeding Lauri Tarkkala, on Oct 8th '26.
- attends_eventSep 29, 2026
Smartly attends Smartly's Advance event in New York, where Horizon Media Holdings president Bob Lord said brands need composable architectures to drive business growth.
- partners_withSep 23, 2026
Smartly partners with LinkedIn Corp. on an integration that brings LinkedIn Ads into Smartly's unified advertising platform to personalize creative, accelerate video production, and improve B2B advertising outcomes on Sep 23rd '26.
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Smartly.io Filings
Explore SEC and related filing metadata, where available.
| Type | Date | Amount Offered | Amount Sold | Filing | Pages | Download |
|---|
Filing documents are not displayed on this public page. Request access to learn about available coverage.
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Frequently Asked Questions
Common questions about Smartly.io's valuation, stock price, and market status.
Is Smartly.io a public or private company?
Smartly.io is a private company.
What is the current stock price of Smartly.io?
Smartly.io is a private company, so its shares have no public market price. Caplight tracks Smartly.io's secondary market activity and provides MarketPrice™ estimates of its share price to Caplight users.
How much is Smartly.io worth (valuation)?
Smartly.io's valuation is estimated at $300.0M based on funding round data.
Can I buy Smartly.io stock?
Smartly.io shares may be available on secondary markets subject to transfer restrictions. Caplight facilitates secondary market transactions for accredited investors.
When was Smartly.io's last funding round?
Smartly.io's most recent funding round was Buyout/LBO on December 18, 2019.
Who are the main investors in Smartly.io?
Key investors in Smartly.io include Providence Equity Partners, Lifeline Ventures, Highland Europe.
Will Smartly.io IPO soon?
No public IPO plans have been announced for Smartly.io.
How can I track Smartly.io secondary market activity?
Caplight tracks bids, offers, and trades in Smartly.io's shares on secondary markets.