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Subsets

Subsets

Private
CopenhagenEnterprise Softwarehttps://www.subsets.com/

Last Round

Pre Seed

Feb 17, 2024

Total Funding Raised

$2.15M

Momentum

Top 25%

of companies Caplight tracks

Company Overview

Subsets is an AI-driven retention experimentation and automation platform designed for commercial teams at subscription-based businesses.

Sector

Enterprise Software

Verticals

Marketing, Subscription Commerce, Customer Experience, Personalization, Workflow Automation

Business Model

B2B

Customer Profile

Subscription SaaS

AI Layer

Application

Keywords

retention automationchurn predictionlifecycle marketingchurn preventionno-code platformpredictive audience modelingcustomer retentionAI marketinggrowth automationsubscription analyticscustomer lifetime valueCLV optimizationmarketing stackmarketing techmartech

Historical Pricing

Historical view of private secondary pricing and transaction trends.

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Caplight Momentum Score

Proprietary index based on bid/ask volume and sentiment.

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Subsets Comparables

Compare Subsets with similar companies based on industry and business-model similarity.

Subsets comparables — related companies by embedding similarity
CompanySimilarityMarket Cap
ProsperStack
78%
Marigold
67%
Churnkey
66%

Subsets Funding Rounds

Historical fundraising activity

Data table
RoundDateAmount RaisedValuationInvestorsSources
Pre SeedFeb 17, 2024
AcceleratorJul 1, 2023

Key People

Founding team and executive leadership

Nikolai Skelbo Neldeberg

Co-Founder, COO

Founding Team

Martin Johnsen

Co-Founder CEO

Founding Team

Subsets Investors

Notable investors and investment history

Subsets investors
InvestorRounds
Sandhill MarketsPre Seed
Y CombinatorAccelerator, Pre Seed
UpfinPre Seed

Market signals

Structured signals derived from secondary market and firmographic data.

  • Apr 6, 2026

    Open roles increased to 7, 2.3x the trailing average.

  • Mar 31, 2026

    Platform integrates with Braze and Sailthru.

Subsets Filings

Explore SEC and related filing metadata, where available.

Subsets filings preview — column headings only; records require access
TypeDateAmount OfferedAmount SoldFilingPagesDownload

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Frequently Asked Questions

Common questions about Subsets's valuation, stock price, and market status.

Is Subsets a public or private company?

Subsets is a private company.

What is the current stock price of Subsets?

Subsets is a private company with no public stock price. No recent secondary market data is available.

How much is Subsets worth (valuation)?

Valuation information for Subsets is not publicly available.

Can I buy Subsets stock?

Subsets shares may be available on secondary markets subject to transfer restrictions. Caplight facilitates secondary market transactions for accredited investors. Visit https://www.caplight.com to learn more.

When was Subsets's last funding round?

Subsets's most recent funding round was Pre Seed on February 17, 2024.

Who are the main investors in Subsets?

Key investors in Subsets include Y Combinator, Upfin.

Will Subsets IPO soon?

No public IPO plans have been announced for Subsets.

How can I track Subsets secondary market activity?

Caplight tracks bids, offers, and trades for private companies. Visit https://www.caplight.com to monitor Subsets's secondary market activity and sign up for updates.

Firmographic Details

HeadquartersCopenhagen
Employee Range9
Year Founded2023
Last FundingFeb 17, 2024

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