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THE GO-TO

THE GO-TO

Private
LondonConsumer & Commercehttps://thegoto.com/

Last Round

Pre Seed

Jun 1, 2022

Total Funding Raised

$630,000

Momentum

Top 50%

of companies Caplight tracks

Company Overview

THE GO-TO is an e-commerce company that operates an online marketplace for curated, personalized, and bespoke gifts.

Sector

Consumer & Commerce

Verticals

E-commerce, Home & Lifestyle, Personalization

Business Model

B2C

Customer Profile

Marketplace Commission

AI Layer

Non-AI

Keywords

corporate giftinggifting marketplacepersonalized giftsgift conciergeswag managementbespoke giftingemployee appreciationclient giftingartisanal goodsluxury giftscorporate swaggift sourcingcurated marketplaceB2B gifting

Historical Pricing

Historical view of private secondary pricing and transaction trends.

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Caplight Momentum Score

Proprietary index based on bid/ask volume and sentiment.

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THE GO-TO Comparables

Compare THE GO-TO with similar companies based on industry and business-model similarity.

THE GO-TO comparables — related companies by embedding similarity
CompanySimilarityMarket Cap
Notonthehighstreet
76%
Etsy
60%
Loop & Tie
53%

THE GO-TO Funding Rounds

Historical fundraising activity

Data table
RoundDateAmount RaisedValuationInvestorsSources
Pre SeedJun 1, 2022

THE GO-TO Investors

Notable investors and investment history

THE GO-TO investors
InvestorRounds
AA SonsPre Seed

Market signals

Structured signals derived from secondary market and firmographic data.

  • May 5, 2026

    Added Master Chimney Sweep Ltd. as a customer.

  • Feb 2, 2026

    Added Woofclubnaturals, a pet products company, as a customer.

THE GO-TO Filings

Explore SEC and related filing metadata, where available.

THE GO-TO filings preview — column headings only; records require access
TypeDateAmount OfferedAmount SoldFilingPagesDownload

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Frequently Asked Questions

Common questions about THE GO-TO's valuation, stock price, and market status.

Is THE GO-TO a public or private company?

THE GO-TO is a private company.

What is the current stock price of THE GO-TO?

THE GO-TO is a private company with no public stock price. No recent secondary market data is available.

How much is THE GO-TO worth (valuation)?

Valuation information for THE GO-TO is not publicly available.

Can I buy THE GO-TO stock?

THE GO-TO shares may be available on secondary markets subject to transfer restrictions. Caplight facilitates secondary market transactions for accredited investors. Visit https://www.caplight.com to learn more.

When was THE GO-TO's last funding round?

THE GO-TO's most recent funding round was Pre Seed on June 1, 2022.

Who are the main investors in THE GO-TO?

Key investors in THE GO-TO include AA Sons.

Will THE GO-TO IPO soon?

No public IPO plans have been announced for THE GO-TO.

How can I track THE GO-TO secondary market activity?

Caplight tracks bids, offers, and trades for private companies. Visit https://www.caplight.com to monitor THE GO-TO's secondary market activity and sign up for updates.

Firmographic Details

HeadquartersLondon
Employee Range3
Year Founded2022
Last FundingJun 1, 2022

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